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somanm21
New Participant
March 22, 2024
Solved

using one single branding domain for multiple country

  • March 22, 2024
  • 3 replies
  • 3854 views

Hi Everyone,

 

I just wanted to understand the impact (negative side) of using one branded domain to send email for all other countries 

Will it trouble deliverability? 

thanks

Bala

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Best answer by Michael_Florin-2

Not sure I understand the question, but it's perfectly fine to use @mail.example.com as From-Email-Address domain for all your global sends. It's not necessary nor common to make this @mail.example.de / @mail.example.fr / @mail.example.cn for your various markets.

3 replies

uditmathur
uditmathur
Community Manager
March 23, 2024

HI,

As @sanfordwhiteman & @michael_florin-2 mentioned there can be 2 different interpretation of Domain in Marketo as described. 

 

As far as Email deliverability is concerned it depend on how your SPF/DKIM setup in done for your domain name. 

Its advisable to have multiple domain (Email Tracking) if your company is having multiple brands or have different brands in different countries. In this way it becomes easier to track the ROI for specific brands & attribute campaign effectiveness.

If your company has only one brand the it must not make much difference even if you use only one domain for both Email Tracking & sending.

Hope this helps.

SanfordWhiteman
SanfordWhiteman
New Participant
March 23, 2024

Its advisable to have multiple domain (Email Tracking) if your company is having multiple brands or have different brands in different countries. In this way it becomes easier to track the ROI for specific brands & attribute campaign effectiveness.

How are you tracking campaign engagement using the branding domain? The only way this is feasible is by logging the referrer of a Visit Web Page that happens in response to an email click. But UTM-based tracking is by far the better way.

SanfordWhiteman
SanfordWhiteman
New Participant
March 22, 2024

To get the terminology right: in Marketo, “branding domain” refers to the click tracking domain. That’s the domain your links get rewritten to so Clicked Link in Email can be logged.

 

Are you in fact referring to that domain, or to your From: header domain?

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somanm21Author
New Participant
March 26, 2024

Hi Sanford,

I was actually referring to the sending domain (From header domain).  also, please advise your thoughts on "click tracking domain" as well. 

SanfordWhiteman
SanfordWhiteman
New Participant
March 26, 2024

I was actually referring to the sending domain (From header domain).

OK, same question, how are you tracking campaign engagement by From: header domain since that doesn’t exist in the logs?

Michael_Florin-2
Michael_Florin-2Accepted solution
New Participant
March 22, 2024

Not sure I understand the question, but it's perfectly fine to use @mail.example.com as From-Email-Address domain for all your global sends. It's not necessary nor common to make this @mail.example.de / @mail.example.fr / @mail.example.cn for your various markets.

S
somanm21Author
New Participant
March 26, 2024

Thanks Michael. You understand very well on my requirement. I thought for each market, i have to use separate "From Email" address domain. so that deliverability will not impact. 

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