Using Programs in Engagement Programs instead of Emails? | Community
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A
Anonymous
January 14, 2014
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Using Programs in Engagement Programs instead of Emails?

  • January 14, 2014
  • 12 replies
  • 2343 views
I'm using programs within engagement programs instead of emails. But I have the feeling the engagement score is low. Does anyone also use programs instead of emails? Maybe we can compare results.
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Remember that the score is calculated differently when using programs.  We calculate based on the success metric, so you must be sure to use the program statuses to establish membership and success.

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A
Anonymous
January 16, 2014
Thank you for adding this to this thread. I do realize this. I have a support ticket open on this. As I did see program success of 18,5% of members achieving success. In my example they filled out a form on a landing page (after opening and clicking the email of course). But this program has an engagement score of 16 out of 100. The email statistics are 50% open rate.
A
Anonymous
Accepted solution
January 14, 2014
Remember that the score is calculated differently when using programs.  We calculate based on the success metric, so you must be sure to use the program statuses to establish membership and success.
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