Using trigger campaign to turn a bounced email into an oppotunity | Community
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March 18, 2013
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Using trigger campaign to turn a bounced email into an oppotunity

  • March 18, 2013
  • 4 replies
  • 1895 views
From our experience a bigger problem is missing emails!!

Let's create a trigger campaign that sends a alert email to lead owner or telesales team each time and email hardbounces.

This process can be added to any program that sends email

– It will allow you to detect hard bounces when a campaign runs and send automated alerts to telesales or lead owner with lead information for email re-qualification.
 
 Advantages:
  • Data cleansing – updating email instead of losing it
  • Get the name of a potential new decision maker – database enrichment
  • Detect new opportunity – Lead generation
  • Improve email campaigns quality : better KPI, reputation improvement
It really works :)
Regards
Bryce BODIN

4 replies

New Participant
February 24, 2020
No text available
May 28, 2013
I am interested to know how you set up your smart campaign. What was your Smart List and Flow?

I am new to Marketo and still learning :)
March 18, 2013
OWW OK .... actually I've already implemented this ... 
Sorry I'm new to Marketo Community :)
Josh_Hill13
New Participant
March 18, 2013
Sounds like you can do that now with the existing capability. This is best posted in the sharing discussion section.