UTM codes - Landing pages

Forum|Forum|7 years ago
March 19, 2019
2 replies
6238 views

Question,

We have an email going out with a link to the landing page in Marketo.

Do we need to create UTM codes for this link in the email? Will it track people anyways since both email and lp are made in Marketo?

Thanks,

Marketo

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by Gunjan_Batra1

Depends on where you want to see the report. If you are looking at Marketo reports - You don't need UTM to track if that person visited any LP that has munchkin tracking code. It is tracked by default.

If you want to track how many clicks email channel generated for that LP in Google analytics then you should use UTM

Gunjan_Batra1Accepted solution

New Participant

Depends on where you want to see the report. If you are looking at Marketo reports - You don't need UTM to track if that person visited any LP that has munchkin tracking code. It is tracked by default.

If you want to track how many clicks email channel generated for that LP in Google analytics then you should use UTM

SanfordWhiteman

New Participant

Depends on where you want to see the report. If you are looking at Marketo reports - You don't need UTM to track if that person visited any LP that has munchkin tracking code. It is tracked by default.

The fact that they visited the page, but not the attribution of that Visited Web Page activity. Which is why "tracked" is too vague to answer in only one way.

SanfordWhiteman

New Participant

What are you trying to track? "Track people" is too vague.

The general answer is yes, unless there's one and only one way to arrive at the base LP URL (one-to-one relationship between campaign and LP) you should UTM-tag your links.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded