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AshleighMo1
New Participant
April 11, 2024
Question

UTM Tracking for Ungated Assets

  • April 11, 2024
  • 1 reply
  • 2216 views

Hi experts! 

 

Looking to see what others are doing/collaborate on a solution for ungated asset UTM tracking. We have ungated assets and would like to stamp the UTM value for all assets. The gated assets were easy to set up. We have a global asset download form with hidden fields that will pull in those parameters. Is there a similar/easy way to do the same with ungated assets? Since they do not have a form, I can't just use hidden fields. I have seen some information on potentially using some automation to submit a hidden form for ungated assets but don't have the best grasp on the developer side of things. 

 

How can we pull in the utm values without a form? 

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1 reply

SanfordWhiteman
SanfordWhiteman
New Participant
April 11, 2024

Are you trying to persist the UTM values in browser storage so you can later put them on a form? Or post the UTM values to Marketo immediately?

 

The latter obviously only works if there’s a record in Marketo.You can create a form that has no fields, just a button, and have the follow-up URL be the asset URL. (From the end user’s standpoint, there won’t be a form.) If the Munchkin session was not already associated with a known person, it’ll create a new lead with a blank email address (but with all the UTM fields filled in). Later, you can set the lead’s email address when you know it.

    A
    AshleighMo1Author
    New Participant
    April 15, 2024

    Post the values to marketo immediately. Ideally stamping the values to the equivalent lead record field "utm_source" 
    "utm_campaign". I came up with a workaround for source and medium but only because there is only 1 acceptable value per channel; ex.) Email. Vs. Campaign where it is a unique campaign name for everything. 

    Thanks for the response Sanford!

     

    Ideally, the team wants to pull reports to see engagements by channel (although they should be able to do this in analytics), I think certain users do not have access to both. 

     

    For the form idea, would you just have a lead facing button on a marketo LP that would be something like "View Blog Now" and then it would redirect them to the AEM site blog itself? I saw something about using scripting to have a hidden form auto submit the button so that the lead had no additional action but I'm not sure how to accomplish that. What are your thoughts?

     

     

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    April 15, 2024
    For the form idea, would you just have a lead facing button on a marketo LP that would be something like "View Blog Now" and then it would redirect them to the AEM site blog itself? I saw something about using scripting to have a hidden form auto submit the button so that the lead had no additional action but I'm not sure how to accomplish that. What are your thoughts?

    You never want to submit the form without user interaction. That just means mail scanners will inflate your stats and make them even more misleading!

     

    Just have a form that‘s one big button, nothing else. This is a very familiar experience on the modern web.

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