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New Participant
January 4, 2023
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UTM tracking & Munchkin code/ email tracking

  • January 4, 2023
  • 1 reply
  • 5044 views

hi all, I just wanted to confirm that we can add some externally generated utm's to our emails without any negative implications on tracking in marketo, email, munchkin or otherwise? 

for our internal marketing reports & GA we will have a utm per email campaign.

 

thanks in advance, Mike

 

PS I do plan to test this before we go live in any case to ensure it all works correctly.

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Best answer by SanfordWhiteman
That's fine. Marketo does not use the common utm_* query parameters itself. It's always up to you to decide whether to attach utm_* and which analytics package you use to track them (while developed by Urchin/Google, they're also supported by others such as Clicky).

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
January 4, 2023
That's fine. Marketo does not use the common utm_* query parameters itself. It's always up to you to decide whether to attach utm_* and which analytics package you use to track them (while developed by Urchin/Google, they're also supported by others such as Clicky).
Hoppers13Author
New Participant
January 4, 2023

perfect, thank you