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Anonymous
September 13, 2016
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Viewing opens by source

  • September 13, 2016
  • 3 replies
  • 2177 views

I'm looking to find out what percentage of people opened an email on mobile or on desktop. There doesn't seem to be an easy solution for this in Marketo - any suggestions?

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Best answer by Paul_Su2

If you build a smart list for "Opened Email = XXXXX" --> there's a constraint for "Is Mobile Device" = True/False

Or the new Email Insights feature there's probably a way there too though I'm finding some bugs in there....

Two that come to mind but prob other ones too....

3 replies

A
Anonymous
September 14, 2016

Laurence Kellett​
You can use email insights for the same, there's an option of reporting email performance based on the device type used, here's a screenshot of the same:

Hope this helps!!!

Rachit_Puri2
Rachit_Puri2
New Participant
September 14, 2016

Laurence Kellett

You can see this report in the new Email Insights. If you do not have that enabled, ask the support to enable for you. If you need a detailed break-down, there is a way to integrate email opens with Google Analytics where you can see break-down for different mobile devices and operating systems.

Paul_Su2
Paul_Su2Accepted solution
New Participant
September 13, 2016

If you build a smart list for "Opened Email = XXXXX" --> there's a constraint for "Is Mobile Device" = True/False

Or the new Email Insights feature there's probably a way there too though I'm finding some bugs in there....

Two that come to mind but prob other ones too....

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