Viewing unsubscribed emails --- can we? To ensure they don't end up on a future campaign.

Question

Hello! Fairly new to Marketo --- our Marketo specialist recently left and I'm trying to help out in the interim here at my university --- fielding a question from my admissions department: if we send out an email to a new list of recipients and we get some unsubscribes, is there a way to view those unsubscribed email addresses so we can make sure they don't get added into future email campaigns (in or out of Marketo)?

Thanks for any help!

-Jeremy

Dory_Viscoglio · Accepted Answer

Hey Jeremy, if someone unsubscribes using the Marketo system field (you can check that unsubs are going through this by ensuring that the field Unsubscribed in lead info changes to true), then Marketo knows not to email them as long as they're marked as Unsubscribed.

Additionally, Marketo has something called Durable Unsubscribe, which means that even if someone is deleted from your database, if they were marked as Unsubscribed and they come back into your database, they will still be marked as unsubscribed.

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