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Györke_-_Szasz_
New Participant
November 17, 2020
Solved

wait steps Mo-Thu

  • November 17, 2020
  • 1 reply
  • 3594 views

Hi Everyone,
I would like to use a wait step in my email nurture campaign based on the following rule
When someone added to the list, wait at least 24 hours and send the next email. I want to send the email only on Monday, Tuesday, Wednesday, or Thursday between 8.00-18.00. I can see an option in the wait step duration, but only for Mon- Fri
How can I set up this sending time in the wait step?

Thank you in advance
Kata

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Best answer by Michael_Florin-2

In the stream cadence. Here you set the days your email will go out and the time. (You can't use Recipient Time Zone, if you're using Nested Programs).

 

So in that regard, the Engagement Program's sending schedule is rather rigid. If you want to make it more flexible, check out this blog post on pausing and un-pausing program members in your nested programs:

 

https://nation.marketo.com/t5/Champion-Program-Blogs/Engagement-Program-Hacks-for-Variable-Cadence-and-more/ba-p/247760

 

But still: All emails in a stream will go out at the specified time of day. 10am e.g. That's a specification you should accept when dealing with Engagement Programs. Theoretically you could set up various streams with identical content that send at different times of day, but why would you want that?

1 reply

Michael_Florin-2
New Participant
November 18, 2020

Have you thought about setting this up in an Engagement Program? Have your stream fire only Monday through Thursday, and have your one day wait in a Smart Campaign that adds persons to the program.

 

 

Györke_-_Szasz_
New Participant
November 18, 2020

Hi Michael,

 

Thanks for your answer. I am using email campaigns, not Engagement campaign. Is there any way to solve this with email campaigns?