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Anonymous
January 16, 2018
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Want confirmation (Marketo - SFDC Mapping)

  • January 16, 2018
  • 1 reply
  • 1325 views

I inherited a Marketo instance that is mapped to SFDC. Looks like the Marketo State is mapped to SF Mailing State, but the information is not showing up in Salesforce. This is due (I think to the fact) it is a custom field. See below

I think I should just map it to a regular non-custom field in Salesforce. Is this correct?

Advice welcomed : )

Thanks

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Best answer by Nicholas_Manojl

State maps out of the box to MailingState on the Contact and State on the Lead.

If you are populating Marketo's "State" field, then you are populating this field in the CRM... but your CRM layout may or may not be displaying this field.

In this case, it seems like the layout on the lead uses the State_Province__c field, which is populating against Marketo's State/Province field (ie., not the "State" field).

You could try setting up a smart campaign that maps the value of State/Province to State.

Be careful if you create two smart campaigns with one that maps State to State/Province and one that maps State/Province to State - or try it and see what happens.. hehe.

1 reply

Nicholas_Manojl
Nicholas_ManojlAccepted solution
New Participant
January 17, 2018

State maps out of the box to MailingState on the Contact and State on the Lead.

If you are populating Marketo's "State" field, then you are populating this field in the CRM... but your CRM layout may or may not be displaying this field.

In this case, it seems like the layout on the lead uses the State_Province__c field, which is populating against Marketo's State/Province field (ie., not the "State" field).

You could try setting up a smart campaign that maps the value of State/Province to State.

Be careful if you create two smart campaigns with one that maps State to State/Province and one that maps State/Province to State - or try it and see what happens.. hehe.

    A
    Anonymous
    January 17, 2018

    Thank you Nicholas for your response. I think what happened was that there an incorrect mapping of Marketo to SF. Testing it out tonight.

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