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Anonymous
October 29, 2015
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Web data lookup

  • October 29, 2015
  • 1 reply
  • 3206 views

Do we have anything like web data lookup in Marketo? Can we get lead details of a Lead from the Lead ID/email address from the query when loading a page.

When an email address/lead id comes appended on an URL, is it possible to get rest of the field values and populate it in the page while loading?

Please suggest some solutions, like web data lookup or something else if available.

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Best answer by SanfordWhiteman

Arunkumar, Munchkin has a robust REST API as well as a legacy SOAP API.  But these are not designed for use from the browser. They are for bulk operations only, unless you are thoroughly aware of the DoS implications (full disclosure within your organization and/or a sophisticated throttling mechanism).

Within the browser, the best practice is that you use Marketo-hosted Landing Pages for personalization, as they have native access to lead details.

Josh, Munchkin API can't do this (if it could, we'd be able to avoid the DoS vulnerability that's implicit when you proxy REST/SOAP API calls via the browser).

1 reply

Josh_Hill13
Josh_Hill13
New Participant
October 29, 2015

This should all be available to you via the API and munchkin API using jquery. Please see developers.marketo.com.

SanfordWhiteman
SanfordWhitemanAccepted solution
New Participant
October 29, 2015

Arunkumar, Munchkin has a robust REST API as well as a legacy SOAP API.  But these are not designed for use from the browser. They are for bulk operations only, unless you are thoroughly aware of the DoS implications (full disclosure within your organization and/or a sophisticated throttling mechanism).

Within the browser, the best practice is that you use Marketo-hosted Landing Pages for personalization, as they have native access to lead details.

Josh, Munchkin API can't do this (if it could, we'd be able to avoid the DoS vulnerability that's implicit when you proxy REST/SOAP API calls via the browser).

A
Anonymous
October 30, 2015

"Within the browser, the best practice is that you use Marketo-hosted Landing Pages for personalization, as they have native access to lead details."

Hi Sanford,

on the above mentioned quote, how do we get the lead details from Marketo and populate it in the same page with the lead ID available on the URL. Could you please explain elaborately?

Use case:

Say for an ex, an url, company.com/central?emailaddress=abc@xyz.com. now, there should be an script probably an data lookup which should retrieve the information from Marketo and populate the rest of the fields in that page.

do you think this is possible within Marketo or we have to go for an API. I hope in Eloqua we have an option called data lookup which will get the information of a lead using the email address in the url. does this features available in Marketo? if not what are the other ways to do so?

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