Website activity is not getting logged in Marketo for some leads | Community
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CI-AM_MPS150720
New Participant
December 9, 2020
Solved

Website activity is not getting logged in Marketo for some leads

  • December 9, 2020
  • 2 replies
  • 4708 views

Hi,

 

We are running a campaign for one landing page(created in Marketo) CTA action we want to trigger the automated emails, but for some leads the activity is not getting logged into Marketo and for some leads it's getting logged as expected. We are running the campaign now on our personal email id's just to make sure every test case scenarios work before we make the actual campaign live. Any suggestions?

 

Thanks

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Best answer by Katja_Keesom

The only way you see activity logged to a known lead in Marketo is if (a) the person allows the Munchkin cookie and (b) the Munchkin session is associated.

 

The Munchkin session can be associated in a few ways:

  • opening a Marketo email link with the mkt_tok query param or
  • filling out a Marketo form or
  • other API-driven association (unlikely to be used in your case)

These associating actions need to occur in every browser profile independently. That is, if you open a tracked link in Safari on your iOS device, this doesn't affect a still-anonymous session on Chrome, even on that same phone.


In addition to Sanford's explanation I seem to understand you are testing with multiple email addresses. If you are doing that from one device, you need to be very aware of which record has gone through associating the cookie last, as there will be only one cookie and depending on your link clicks and form fills the cookie is associated to only one record in your database (the last record you filled out a form or clicked on a link with).

So you need to write some good test scripts where you make sure to take the right steps in sequence to test the behaviour you want to verify. It might be wise to remove cookies altogether before you start testing with a new email address.

2 replies

SanfordWhiteman
SanfordWhiteman
New Participant
December 9, 2020

Like Katja said, not nearly enough info here.

 

When testing, you should use more than just your personal email addresses, by the way, but an unlimited pool of test addresses (for example, "plus addresses" as supported by GMail and some other providers — <mailbox+testinstance0001@example.com>). You need to make sure net new people can be created.

C
CI-AM_MPS150720Author
New Participant
December 10, 2020

Hi Katja & Sandford,

 

Thank you for your response. So the campaign is build around one landing page wherein there are 4 CTA's and 1 Form. Based on each CTA action we are triggering a respective email for that CTA & there is one batch campaign as well which includes people who doesn't interact on any of the CTA. So ideally when someone clicked on any of the 4 CTA's that person should receive the triggered email for that CTA. But since for some leads the website activity is not getting logged the trigger campaign is not working even though that particular lead clicked on any of the CTA still that person is getting the emails according to the batch campaign(since no activity is logged) not according to their actions. I hope this gives you a clear picture.

 

Thanks,

SanfordWhiteman
SanfordWhiteman
New Participant
December 10, 2020

Still not complete... what, exactly, is the trigger in the SC? You can show screenshots.

Katja_Keesom
Katja_Keesom
Community Manager
December 9, 2020

I'm afraid I would need a little more information to give you a decent answer. What does the process look like exactly? I assume there is a form on the landing page? Were your test records already cookied before visiting the page?

Your question is a little out of context now.

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