What action represents 'First Activity' and 'Last Activity' in Email performance report? | Community
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Diana_Jakubaity
Diana_Jakubaity
New Participant
June 7, 2018
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What action represents 'First Activity' and 'Last Activity' in Email performance report?

  • June 7, 2018
  • 1 reply
  • 4121 views

Hey,

I run Email performance report and trying to understand what First and Last activity means. First activity is more obvious, where I cannot figure our what Last Activity represents, especially in Nurtures. Does it show emails last sent, engaged with or used in any other way date?

Many Thanks,

Diana

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Best answer by Josh_Hill13

It shows the first time someone had a Delivered, Click, Open, or Unsub; and The most recent time someone did one of those.

Rule of Thumb:

  • 99% of activity over within 72 hours or less, usually 48.
  • sometimes a person or bot will click an email 30 days later or more.
  • Best to ignore Last Activity unless you are within 72 hours of the report. It's sort of meaningless.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
New Participant
June 8, 2018

It shows the first time someone had a Delivered, Click, Open, or Unsub; and The most recent time someone did one of those.

Rule of Thumb:

  • 99% of activity over within 72 hours or less, usually 48.
  • sometimes a person or bot will click an email 30 days later or more.
  • Best to ignore Last Activity unless you are within 72 hours of the report. It's sort of meaningless.
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