What company do you use for digital paid ads? | Community
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MadisonLu1
New Participant
April 19, 2022
Question

What company do you use for digital paid ads?

  • April 19, 2022
  • 2 replies
  • 2057 views

We are currently using Feathr for paid ads but starting to evaluate other options as well. If you have any resources or companies to look at (with good reputations), that would be awesome. We are trying to look at how other organization are doing digital ads as well as the different options that other providers have.

 

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    2 replies

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    ryanfirstorion
    New Participant
    April 20, 2022

    Are you looking for an agency or tools/software? That can help firm up a recommendation. FYI - not an agency but I have worked at several and have used a variety of tools and vendors. 

     

    Highly recommend doing it in house with third-party vendors if possible. 

    M
    MadisonLu1Author
    New Participant
    April 20, 2022

    Great question @ryanfirstorion - We are looking for tools/vendors. Ideally we'd like to manage them in-house.

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      ryanfirstorion
      New Participant
      April 20, 2022

      Thanks for the additional information! Here are some great resources that I highly recommend:

       

      1. Rollworks - for ABM (account based marketing) and enhanced remarketing campaign types. You can also create LinkedIn and Facebook Ad campaigns through the platform too, and integrate Salesforce/Marketo/Hubspot for CRM and opportunity-based campaigns. 

      2. Google Ads - I personally prefer placing PPC and YouTube campaigns direct with Google. I'm a bit biased because I've been in PPC for 7+ years, but it's a great platform for Google Ads, YouTube Ads, and the new Performance Max campaigns. 

      3. Choozle - this is great if you don't have a huge display/programmatic budget. They're a third-party platform that is built on The Trade Desk where you can buy programmatic media, do remarketing, IP address targeting, geofencing, and CTV. It's easy to use and is great for smaller marketing teams. 

      4. Hubspot - this isn't an ad platform, but their marketing campaign tracking as well as landing page builder is great for marketing campaigns, analytics, conversion-to-pipeline tracking, etc. 

      5. Groundtruth - this is a great company that does geofencing and other ad types, but their geofencing technology is top-tier. 

       

      More than happy to provide use-case specific recommendations if you want to PM me. 

       

      - Ryan

      Jo_Pitts1
      Jo_Pitts1
      Community Manager
      April 20, 2022

      Ummm.. Who is Russell?

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