What data is shared from Marketo via Adbridge? | Community
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Nerea_Eguia1
Nerea_Eguia1
New Participant
March 27, 2020
Solved

What data is shared from Marketo via Adbridge?

  • March 27, 2020
  • 1 reply
  • 5967 views

Hello community, 

 

We are checking the possibility of using adbridge in order to send leads from Marketo to Facebook (for instance) in order to create ads for custom audiences. However, we have doubts on the GDPR side: 

 

Which data is shared between Marketo and Facebook in this case? Is it the ID or is it the email, name etc.?

 

Thank you!

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Best answer by Darshil_Shah1

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

 

1 reply

Darshil_Shah1
Darshil_Shah1Accepted solution
Community Manager
March 27, 2020

Following details are shared with the facebook via the adbridge when you send audience data over to Facebook.

First Name, Last Name, Company, TItle, Email Address, Phone Number.

Also the Adbridge is GDPR complaint. I even re-checked with the Marketo Support! 🙂

 

Darshil_Shah1
Darshil_Shah1
Community Manager
March 29, 2020

@nerea_eguia1Kindly accept the solution when you have time thanks 🙂

Nerea_Eguia1
Nerea_Eguia1Author
New Participant
March 30, 2020

Accepted and thank you Darshil! As far as I know, this information that goes from Marketo to Facebook is encrypted, right? 

 

Thank you!

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