What deliverability rate should you aim for when warming a new IP address? | Community
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Brooke_Cooper
Brooke_Cooper
New Participant
January 11, 2021
Question

What deliverability rate should you aim for when warming a new IP address?

  • January 11, 2021
  • 1 reply
  • 1679 views

My company has begun the process of warming up a new dedicated IP address today. We have worked with our Marketo rep to get this started. But I wanted clarification on what a "good" deliverability rate is during this process? Is there a threshold in which if we fall below a certain percentage we should be worried? We were just told to monitor bounces and delivery, but I just want to know what I am looking for in terms of deliverability rates to know if we are where we should be during this process.

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1 reply

Katja_Keesom
Katja_Keesom
Community Manager
January 13, 2021

In addition to your Marketo rep, as far as I know you should be assigned a dedicated Deliverability Consultant. I am sure they can give you a good sense of the values you are looking for.

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