what does Acquired By: indicate? | Community
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JDNelson1
Community Manager
July 14, 2015
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what does Acquired By: indicate?

  • July 14, 2015
  • 1 reply
  • 2131 views

I can't seem to find documentation on why we need this flag?  (It's part of Marketo's default campaign setup)  What are scenarios when this comes into play?

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Best answer by Jenn_DiMaria2

This will basically only filter by anyone who filled out the form and was acquired by the Program (versus people who filled out the form, but may have been acquired by a different Program). You might be able to think of this as "new names from this Program".

1 reply

Jenn_DiMaria2
Jenn_DiMaria2Accepted solution
New Participant
July 14, 2015

This will basically only filter by anyone who filled out the form and was acquired by the Program (versus people who filled out the form, but may have been acquired by a different Program). You might be able to think of this as "new names from this Program".

    Josh_Hill13
    Josh_Hill13
    New Participant
    July 15, 2015

    In other words, the first time we saw this lead was because of this Program.


    It is crucial for FT (First touch) attribution and net new name counting.

    A
    Anonymous
    October 28, 2015

    So is it the first time that the lead has interacted with your content, as they may have been in your database before, but had no interaction yet?

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