What does Marketo use to consider what is included for multi-touch attribution? | Community
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A
Anonymous
November 4, 2015
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What does Marketo use to consider what is included for multi-touch attribution?

  • November 4, 2015
  • 2 replies
  • 1879 views

I fully understand the concept of multi-touch attribution. This question is in the detail of when an activity is considered attributed? Is it any touch when they are sent or visit something, or is it Success for a particular program? I read the term "conversion" but that means many things to many people. What does the Marketo system use to include an action as part of multi-touch attribution? Thanks.

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Best answer by Kenny_Elkington

Marketo uses program successes for MT attribution.

2 replies

A
Anonymous
November 5, 2015

They have to reach a success within a program in order to be considered for attribution J

Kenny_Elkington
Kenny_ElkingtonAccepted solution
New Participant
November 4, 2015

Marketo uses program successes for MT attribution.

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