What does the "not opened email" filter mean? | Community
Skip to main content
New Participant
October 15, 2015
Solved

What does the "not opened email" filter mean?

  • October 15, 2015
  • 1 reply
  • 2251 views

My coworker and I want to make sure we are using the smart campaign logic properly.

We want to filter by people who have not opened ANY email in the past 90 days but we are a little confused about what the logic is for the "not opened email" filter.

  • Does it mean that they have not opened ANY email? (If they have been emailed 5 times and haven't opened a single one)
  • Or will it mark people who have been emailed multiple times but maybe didn't open ONE of those emails? (They've received 5 emails, opened 4 of them, but didn't open 1)

If it's the latter, how can we make it the former?

Here's a screenshot of our current logic (bottom filter):

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by dadoly

Hi Rachel,

The logic you have is what you want. For example, if they have been emailed 5 times and haven't opened a single one, they will qualify. If they opened one of those emails they would not qualify.

1 reply

dadolyAccepted solution
Employee
October 16, 2015

Hi Rachel,

The logic you have is what you want. For example, if they have been emailed 5 times and haven't opened a single one, they will qualify. If they opened one of those emails they would not qualify.

rachazenAuthor
New Participant
October 16, 2015

Thanks Mel!