What happens when leads no longer sync from Salesforce
Hi everyone,
In SF, we have rules that say Sync opps/contacts to Marketo that have an opportunity created in the last X days. Once the contact has synced, what happens when they reach x days +1? Does the Marketo record become an orphan?
Scenario:
Person is created in SF with opportunity, meets criteria of created in last 60 days>syncs to Marketo. Opportunity becomes older than 61 days. Then what? Does Marketo still send updates to SF? Does the Marketo record become an orphan? Is there a sync failure? Do the records continue to sync because it was just looking at the opp date for creation?