What is "Anonymous Triggering Deferred: true" | Community
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Ishita_Chawra
Ishita_Chawra
Level 3
September 30, 2024
Solved

What is "Anonymous Triggering Deferred: true"

Hi!

I would really appreciate it if you could share any documentation or latest discussion or your inputs to help me understand what does "Anonymous Triggering Deferred: true" means.

Thanks. 

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
September 30, 2024

A Munchkin session cookie can start out as anonymous, meaning Munchkin is sending activities to Marketo but they're not associated with a known lead.

 

Later, if a person clicks an email or fills out a form in the same browser, the cookie becomes associated with a new or existing lead.

 

At the point of association, some (but not all) triggers on Visits Web Page and Clicks Link On Web Page will fire, even though the activity occurred in the past.  That's called deferred triggering.

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SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
September 30, 2024

A Munchkin session cookie can start out as anonymous, meaning Munchkin is sending activities to Marketo but they're not associated with a known lead.

 

Later, if a person clicks an email or fills out a form in the same browser, the cookie becomes associated with a new or existing lead.

 

At the point of association, some (but not all) triggers on Visits Web Page and Clicks Link On Web Page will fire, even though the activity occurred in the past.  That's called deferred triggering.

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