What is Attribute and multi-touch Attribute

Question

Hi Marketo experts,Can you brief me what is attribute and multi-touch attribute here's the below snip.

Dan_Stevens_ · Accepted Answer

Acquisition Program in the program that was responsible for bringing a person into your Marketo DB (it's actually the first program where the person became a member). Once defined, it's set for good - and is aligned to a first-touch attribution model.

Understanding Attribution - Marketo Docs - Product Documentation

Sant_Singh_Rath · Answer

As Dan mentioned acquisition program is actually the first program (Campaign name) which was responsible for any particular lead. Now the point is how/why acquisition program is required and should be tagged with every leads? My reasons are listed below:

1. It help you find out Total New member through your particular marketo program
2. You can identify the first entry point for any lead through acquisition program

Hope this helps!

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded