What is the proper way to set up an intricate, behavior-based nurture program?

Question

What is the best way to set up this nurture program using nested program/smart campaigns/streams/etc:

Send Email 1
>If click, send Email 1A
>If not, send Email 2
If they clicked in Email 1A, send email 1B
If not, send Email 2

and so on.

Here is an image of the workflow I'm trying to set up within Marketo:

Vladislav_Vagn1 · Answer

I think you can achieve this using streams and transition rules/smart campaigns.

In your case, you could set it to where a "Yes" takes them to the next stream with the next email you want to send them. And a "No" would keep them in the current stream and they will receive the next email.

To make this possible, you can set up transition rules that trigger off a person clicking a link or visiting a web page.

Stream 1:

Emails 1, 2 and 3

Stream 2:

Emails 1A, 2 and 3

Stream 3:

Email 1B, 2 and 3

and so on.

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