What is the purpose/effect of mkt_unsubscribe URL parameter? | Community
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Grégoire_Miche2
Grégoire_Miche2
New Participant
January 28, 2016
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What is the purpose/effect of mkt_unsubscribe URL parameter?

  • January 28, 2016
  • 1 reply
  • 4079 views

Dear community,

Does anyone know what is the purpose and effect of the mkt_unsubscribe=1 URL parameter that we need to add to unsubscribe links URLs in emails ?

-Greg

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    Best answer by Justin_Cooperm2

    Hey Greg,

    I'm pretty sure that when that parameter is present, we'll exclude clicks from being counted in certain reports. I can run a test, but I'm pretty sure that's what it's for. The mkt_tok parameter is enough to tie the unsubscribe action to the email.

    Justin

    1 reply

    Justin_Cooperm2
    Justin_Cooperm2Accepted solution
    New Participant
    January 29, 2016

    Hey Greg,

    I'm pretty sure that when that parameter is present, we'll exclude clicks from being counted in certain reports. I can run a test, but I'm pretty sure that's what it's for. The mkt_tok parameter is enough to tie the unsubscribe action to the email.

    Justin

    Grégoire_Miche2
    Grégoire_Miche2Author
    New Participant
    January 29, 2016

    Hi Justin,

    Thanks for the insight, I would love to know the results of the tests

    Second question : If we do not use the default unsubscribe setting neither the {{system.unsubscribeLink}} in a email but a URL to a specific page, how should we use the mkt_tok? more precisely, how should we set it's value.

    -Greg

    SanfordWhiteman
    SanfordWhiteman
    New Participant
    January 29, 2016

    mkt_tok=##MKT_TOK##

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