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Duane_Kennerson
Duane_Kennerson
New Participant
May 19, 2016
Solved

When do they become "Marketoized"

  • May 19, 2016
  • 2 replies
  • 2629 views

Let's say I import a list of leads into Marketo. At what point would Marketo start collecting data on them?

Would I need to send them an email that has them click a link to visit the site and that's it?

Do they need to fill out a form on the site?

Do they need to perform some other action?

Thanks for any insight.

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Best answer by Josh_Hill13

To become cookied, a lead must either visit a Marketo Landing Page, Your Site (with Munchkin code), or click a link on an email. They are only Known when they have an email address.

So if you uploaded a list, you need to send them an email to entice them back to be cookied.

2 replies

Jenn_DiMaria2
Jenn_DiMaria2
New Participant
May 19, 2016

What @Josh Hill said is correct. I'll usually send out a survey, an "update your preferences" email, or a link to download something that makes them want to click to the Munchkin'd landing page. And if they want to fill out a form while they're there, all the better

    Josh_Hill13
    Josh_Hill13Accepted solution
    New Participant
    May 19, 2016

    To become cookied, a lead must either visit a Marketo Landing Page, Your Site (with Munchkin code), or click a link on an email. They are only Known when they have an email address.

    So if you uploaded a list, you need to send them an email to entice them back to be cookied.

      Duane_Kennerson
      Duane_KennersonAuthor
      New Participant
      May 19, 2016

      So I just need to get them to the site assuming I've loaded their email address with the import??? They don't need to fill out a form or anything else, correct?

      Thanks

      Duane_Kennerson
      Duane_KennersonAuthor
      New Participant
      May 19, 2016

      The site with munchkin installed of course.

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