When trying to identify Invalid emails in a Smart List, what should I put for the Email Invalid Cause?

Question

I'm trying to clean up our database and delete fake email addresses.

I created a Smart List with the filter Email Invalid = True

This list could contain emails that have hard or soft bounced, correct?

I'd just like to filter out the fake emails, such as g@g.com.

I'm also not sure what to put for Email Invalid Cause.

Could someone assist me?

Thanks!

Josh_Hill13 · Accepted Answer

This is not the most efficient way. It's not easy to find fake addresses.

Create a list of fake addresses based on looking at a list of Bounced addresses or other junk lists
Create a smart list that looks at
- First Name STARTS WITH
- Last Name STARTS WITH
- Email Address IS/CONTAINS/STARTS WITH
Typically, fake addresses start with numbers and special charaters, then there are the list of bad names, fake@fake.com, etc. You'll never get this to 100%.
Email Invalid=T may or may not help because it is not usually automated. You have to setup automation. So look at Bounced.

I have a list of this stuff if you check my site. May not have the junk list though.

Sign up