Hi there, I have been setting up pre-event promotion emails and promoting the lineup of individual panels, presentations etc. Under each of these individual events there's a CTA to 'Register' but they all go to the same landing page/url. Is it possible to tell which event generated the most clicks to the landing page without building unique utms for each?
Is it possible to tell which event generated the most clicks to the landing page without building unique utms for each?
In the context of an Email Link Performance report, no.
You can build a separate Smart List that constrains Clicked Email by the id attribute (“Link ID“) of the <a> tag, which lets you differentiate clicks even if they have the same href.
You should, of course, also bear in mind that Clicked Email is highly unreliable due to mail scanners.
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