Will a new lead in Salesforce automatically sync to Marketo as a new person if they were not existing in the Marketo database?

Question

Hi all!

I understand that the sync between Marketo and Salesforce is bidirectional. I am trying to understand if a lead is created in SFDC, will that sync back to Marketo as a new person? (Assuming that record does not already exist in the Marketo database and that the program in Marketo is synced to SFDC Program) OR Will the lead fail/skip to sync over because that lead does not already exist in the Marketo Database?

Simply, if a lead does not exist in the Marketo Database but they do exist in Salesforce, will they be created as a new person in Marketo?

derelict_wombat · Accepted Answer

Yes Assuming you don't have anything custom setup regarding the sync rules then yes that lead should sync over to Marketo as a new record.

SanfordWhiteman · Answer

P.S. The SFDC API user used by Marketo must also be able to see the Contact. (Deliberate Sharing Rules in SFDC can prevent this.)

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