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Kelly_Harman
Kelly_Harman
New Participant
January 25, 2019
Question

Workfront & Marketo

  • January 25, 2019
  • 4 replies
  • 9728 views

Has anyone used the workfront to Marketo integration? I would like to know what worked well with it and what were pain-points. I'm having a hard time finding people who have tried this but my team wants to move in this direction.

Thanks in advance

Kelly

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4 replies

Sean_Tierney2
Sean_Tierney2
New Participant
October 8, 2019

Kelly—curious if your team ever moved forward with the Workfront Marketo integration and what the experience was like? If not, did you find another solution to fill your needs? We’ve been evaluating similar use cases.
Thanks!

Sean

K
katelynmougey
New Participant
March 16, 2022

Checking in on this thread. Has anyone gone through with the Workfront and Marketo integration? If so, what are your thoughts? Thanks! 

 

- Katelyn

    Robert_Nichols1
    Robert_Nichols1
    New Participant
    April 28, 2022

    so having chatted to Workfront:

    It connects to AEM (the adobe website CMS) out of the box

    If you want to connect to Adobe Marketo Engage.... you have to buy Workfront Fusion licenses, which is expensive... so not sure anyone will have done so.

     

    I suspect people will wait for Adobe to scrap the v1 Workfront and release something on the Adobe architecture that integrates better.

     

    The Workfront team sent this as a case study:

    https://blog.adobe.com/en/publish/2021/03/26/how-poly-shifted-gears-to-reach-new-audiences-with-adobe-experience-cloud

      P
      pierceu25628284
      New Participant
      January 30, 2019

      Curious Kelly what kind of things you would envision managing with Workfront & Marketo? Would Workfront drive requests of program creation etc?

      Kelly_Harman
      Kelly_HarmanAuthor
      New Participant
      January 30, 2019

      Yeah, they would want WF to create programs in Marketo.

      Dan_Stevens_
      Dan_Stevens_
      New Participant
      January 26, 2019

      As far as I know, there is no native integration between the two platforms. Have a look at my reply in this thread: Re: CRM Creating Programs in Marketo

        Vineela_Maram
        Vineela_Maram
        New Participant
        January 25, 2019

        Hi Kelly,

        We use workfront in our company but we never thought of integrating this with Marketo.

        Could you let me know the objective behind this.

        Thanks,

        vineela.

        Kelly_Harman
        Kelly_HarmanAuthor
        New Participant
        January 25, 2019

        They want to do it so things are named the same in CRM, Marketo and WF so we can find things and report on them. My concern is that having WF create programs in Marketo seems more messy than solving problems. I was just wondering if anyone else has done this.

        Vineela_Maram
        Vineela_Maram
        New Participant
        January 28, 2019

        thanks for the insight Kelly.

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