Adobe Analytics

In January, our website had 173,690 page views and 67,037 clicks (from Google Search Console SEO report), with a bounce rate of 29.35%. In February, page views dropped to 128,667 (a 25% decrease), but clicks increased to 69,357, and the bounce rate rose to 33.9%. What could be the possible reasons for this trend—higher clicks but lower page views and an increased bounce rate?

I am trying to query my data feed to exclude entry pages, but am coming up with a discrepancy and would appreciate any advice. The result of the code below is 125229. This matches the hit depth dimension shown below.select count(distinct( case when visit_page_num = 1 and post_evar4 like '%account.box%' then concat(post_visid_high,post_visid_low) end)) FROM `adobe.adobe_data` where date_trunc(date_time,month) = '2025-02-01' and exclude_hit = 0 However, when I change the query to visit_page_num <> 1 (exclude entry), I get a value of 195904, which is very different from 105,959.select count(distinct( case when visit_page_num <> 1 and post_evar4 like '%account.box%' then concat(post_visid_high,post_visid_low) end)) FROM `adobe.adobe_data` where date_trunc(date_time,month) = '2025-02-01' and exclude_hit = 0 Account.box Segment = Contains 'account.box' (hit)Entry Page <> account.box Segment = Exclude hit where entry page contains account.box Can a

Hey everyone, I’m trying to get a better understanding of how Tracking Code variables (utm_medium, utm_campaign, etc.) and Marketing Channels should work together in Adobe Analytics.  I’m running into an issue where we can see medium parameters under non-paid channels, even though the user originally arrived via a paid channel. Here’s my setup:I have several Marketing Channel Processing Rules in place.The Tracking Code (s.campaign) is set only when UTM parameters are present in the URL.The tracking code variable persists for 30 days (default expiration).If a visit has no UTM parameters, s.campaign remains undefined.The issue: 1. A user lands on the site via a paid campaign (utm_medium=cpc, utm_campaign=Summer_Sale). Tracking Code is set correctly.2. Let say, a few days later, the same user returns via Google. According to our Marketing Channel rules, this visit is identified as Organic Search, since there are no UTM parameters, the tracking code variable is und

I downloaded the Common Analytics Plugin and have initialised getNewRepeat. I then used the adobe analytics extension to set variables and I've put opened editor and have put in s.eVar4 = s.getNewRepeat(); When I look at debugger I see that eVar4 is always "New" despite the fact I have used the same browser to re enter my site many times - theres bound to be at least a repeat but when I look at my AA freeform table I'm only seeing "New". From what I read the plug in should be creating a cookie to help AA identify if they are new or repeat customers but the only cookies I am seeing are starting with s_ is s_cc and s_sq.  what to do?

Hello! This is a follow up to a previous post that I made re: average monthly unique visitors. I used Josh Stephens solution of the Column mean function to find average monthly unique visitors using the Month dimension. However, I have been asked to compare average monthly unique visitors by channel with a YoY comparison while putting it in a graph (that will hopefully look like the below screenshot). I am having issues with this because it is difficult to have the month dimension in a table that compares the three months of Q1 of 2024 and Q1 of 2025 with the different channels and calculating a mean for all of those functions in a neat and understandable way. I hope this makes sense!  

Hi,We are feeding Adobe Analytics from a datastream in AEP. This datastream is not fed by Adobe SDK but by a homemade API.I want to understand which destination field should be mapped in this datastream to populate the hit attribute 'Query string parameter'.This one is used in the marketing channel processing rule:So logic this rule number 1 is to check if an url parameter mcing exists and starts with sepa_This query string parameter is mapped like this in the datastream:- to populate what will be used by Adobe Analytics to defined the hit attribute Query String Parameter (from what I found from the doc but not 100% sure of this) - I also used the context data (in blue) to populate another field: prop60 I see in my result in Adobe Analytics that the marketing is not always attributed the correct way:So, the link_tracking is the prop60 mapped above.The marketing channel, even if the URL parameter mcing starts with sepa is not always linked to Search Paid.To me, it should be th

Hi, For these 2 referrers, "https://googleads.g.doubleclick.net" and "https://syndicatedsearch.goog", is there an easy way to distinguish what is paid search vs paid display for Google Ads? My research and understanding is without CIDs or UTMs, you can't just simply look at this referrer to say this one is Google Ads Display only and this is Google Search only. Let me know if it's otherwise. I'd love to be able to say "https://googleads.g.doubleclick.net" is strictly Google Display Ads and "https://syndicatedsearch.goog" is Google Paid Search Ads (if that's even true). Thanks!

Hello! To keep it simple for now I want to compare counts of page views first. Here is how I loaded the data.  The "\" escape character seemed to be messing up the tribble so I removed it using escape_backslash = TRUE  library(tidyverse) # read tsv delim hit_data_df <- read_delim( "hit_df.tsv", delim = "\t", quote = "", col_names = FALSE, escape_backslash = TRUE, na = c("", "NA") ) # read tsv headers headers <- read_delim( "column_headers.tsv", delim = "\t", quote = "", col_names = FALSE, escape_backslash = TRUE ) # insert headers in hit_data_df col_names <- as.character(headers[1, ]) colnames(hit_data_df) <- col_names  Based on the definition for page view count in Data Feeds calculate metrics:(https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-contents/datafeeds-calculate) 'Count the number of rows where a value is in post_pagename or post_page_url'  The line below&nb

Hi, where do you save an image in order to add it to a freeform table description?  Thanks,Nicole

Hello,I have an existing processing rule looking at a query string parameter that overwrites the value of a prop.The prop is populating values, but the strings I've tested are not coming up in the reports.Thanks!Ivan

We are trying to make our web metrics more accurate in CJA by creating a filter that excludes our organization's VPN IP ranges. However, I just heard from our IT team today and they said our VPN has 100+ ranges and would be almost impossible to filter from metrics.  Has anyone successfully filtered out a VPN like this from their web metrics?

Our website is being rewritten using React.  This gives us a chance to follow best practices with our Adobe Analytics (currently) manually done implementation.  What setup is a best practice for Adobe Analytics (we're not ready to go to Web SDK yet)?  We are looking at Data Collection and adding ACDL.  (There doesn't seem to be a definitive version of "best practice" specified.  I understand that things change quickly, so no one wants to be pinned down.  But there must be something close to standard right now. Are there any pitfalls that React can introduce?

Hi EveryoneI am using CJA I have a Dimension in it, the dimension name is typein the type there isEngagement numbers - i.e. (10, 20, 50, 100, 120, 150, 200 etc) click numbersand othersI wanted to create a filter i.e. the Engagement numbers are > 250 But it's a dimension, is there any way I can use these numbers for comparison in CJA

We are trying to capture some simple campaign parameters in the query string, but it is coming in as "Unspecified". Why might it not be picking up the query string in our URL?  URLs we've tried:  https://www.mywebsite.com/research-and-insights/todaysreport?media=owned&campaign=dailyreport&tactics=retail  https://www.mywebsite.com/research-and-insights/todaysreport?channel=social&tactics=linkedin  

Hi, if I have a page with 2 options e.g. Yes and No. What is the best metric/method to use to find out the split of clicks on each of the options

Hello All, There is scenario, where library has been build without selecting 'Environment' and in that library added only one data element and just 'save' rules without any changes. That Library is been submitted to approved state and form there it is been rejected and came back to dev environment and from dev, it is been deleted.   Is it possible that because of the above scenario Adobe Rules will not fire for any of the page load and clicks calls? P.s. this is Direct calls rules build.  

Trying to create a calcualted metric for monthly active users with similar definition as in GA4. G

Hello! I'm using the Report Builder extension in Excel for Adobe Analytics. I was able to create a data block with default and custom metrics and I'm also able refresh the data. Once I tried scheduling the report as a pdf or xlsx, I'm facing Error: 8000 right after the automatic refresh starts (see screenshot below). I've tried several times with different queries and it's still the same error message. I'm hearing that this procedure works fine on Windows devices. Where can I find the reference for error messages and why am I experiencing the error? I'm using Excel Version 16.95 on Mac OS Sequoia. Any guidance is appreciated!  

In order to optimize the use of our evars and props, we use pipe-delimiters to string together values and then use the Classification Rule Builder to parse them out into classifications for reporting.  For example, eVar99 might be mapped to 'abc123||1|consent|trigger||||||'. The classification rules below would break those out into our classifications that are named like '(v99c) Mobile Client Type', etc.   In most cases, we just parse out the value that is mapped and that's all we need to do. However, in this case, on rule 3, we want to say "if positions 3 = 1 then (v99c) Mobile Client Type = 'Native'. Otherwise it equals 'Not Native', while leaving the remaining rules in place. Does anyone know how to do this? Thanks in advance. 

Hi community! I am trying to create a dashboard in Adobe Analytics that distinguishes unique visitors between prospects and clients. I have already created the segments for prospects and clients, but I am encountering the problem that some prospects are actually clients because they later enter our private area and log in. The problem I have is that the value is being counted both in "Clients" and "Prospects" because first they are "Prospects" and then "Clients" with the same sessionID. I am trying to create a segment where "Prospects" only include those who are "Prospects" but I can't manage to do it. Could you help me? Thank you very much.

Hello All, Context:I have taken on a project where custom codes were used liberally to do the implementation. It was discovered that the cancelled beacon were alleviated when a 3 second delay was added to the rule. This was a recommendation from Adobe Support at the time. However, now we have a 3s delay when users click our links and we still the cancelled beacons on this rule.  Now our goal is to address the root cause and the method we are looking to employ is the useBeacon method. The issue is - even with useBeacon method being set to "true" on the Adobe Extension, we are seeing the beacons getting cancelled during testing.  I would like to know ways I can troubleshoot to see why the useBeacon method is failing and what I can do to avoid the cancelled beacons.      

Hi TeamI am using CJA and I have a dimension which has multiple valuesi.e.Dimension (let's call it websites)abcdefgso onI want to check the usage of this Dimension based on my customers i.e.                    website Usage customer1   2 websitecustomer2   5 customer3   9customer4 12customer5  1Is there possible way to create such metric from this dimension ? 

Hi all, is it possible to create a dynamic, calculated metric of the retention rate? We use the retention rate extensively in the mobile app environment. Per default in the cohort analysis visual in some workspace projects.I am able to create segments of those values only with fixed time ranges (eg 6 month retention | First time Visits in May > Number of users measured again in November).As soon as I use dynamic time periods/ranges (start of current month -6 months) the segment delivers no data.I need to be able to create those dynamic metrics for a Report Builder export (once per month). Anybody ever done this? Suggestions highly appreciated 🙂