[Release Update] Adobe Journey Optimizer May 2023 Release
May 2023 Release Notes
Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes
New capabilities
Content Experimentation in campaigns: Adobe Journey Optimizer now supports experiments in campaigns. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases.
Create and use fragments in your email content: You can now author, use, and manage fragments to quickly assemble your emails and content templates. A fragment is a prebuilt reusable component that can be referenced in multiple emails across Journey Optimizer campaigns and journeys for an improved and accelerated design process.
Use Tags in your c
