Marketo

I'm having an issue where the munchkin tracking that was installed on two domains isn't working on the second domain. I've confirmed that web page activity with munchkin works on the primary domain via the web page activity report. I'm able to see where people navigate from the primary domain to the secondary domain, but I'm not seeing any web page activity for the second domain (or utm values we've been using in the emails to click on the second domain). I read another post on this topic and I think we need to update the scripts on both domains to use an iframe and point from the first domain to the second in javascript, is this correct? Also found this article here which seems to have provided a solution: https://purplemeup.substack.com/p/maximizing-munchkin-tracking-across

Tools like Marketo Engage sit at the core of modern marketing and revenue operations. But many teams treat it as a tactical platform—used for emails, forms, and basic lead management—rather than as a strategic system that drives scale, insights, and growth across the organization.   This mindset severely limits the value you can extract from Marketo. To truly leverage its potential, we must think like Marketing Operations Architects—professionals who go beyond execution and focus on designing systems that are scalable, resilient, and future-proof.   Let’s explore what it really means to think this way, with practical examples and thought-provoking shifts you can bring to your organization.    1. Templates Over Tactics: Build for Repeatability and Scale A tactical approach builds from scratch each time. An architectural approach builds once, standardizes, and scales with consistency.   Key Shifts: Use program templates for recurring workflows—webinars, newslet

I have an engagement program, which has two streams. In one stream i want to send people an email every 3 months, and in another i want to send people an email every 6 months, however i want people to enter each stream monthly and then the wait time is respective to them receiving the first email. Looking at the program cadence it looks like what I set for one i set for all, so it i set the cadence to 6 months, people will only receive the first email every 6 months, based on a specific date, rather than them being added. Is there a way to achieve what i want without having to build smart campaigns with pauses for every email? I'd prefer that each email is sent at a specific date every month, with the first instance going out monthly, and then the next ones to either be 3 months or 6 months from that first email, but the wait time/pause time is tripping me up.

Trying to get a list of the various use cases you all have used velocity scripting for!  TYIA!

Hello, We’re planning a custom integration between Marketo and Bizzabo for our upcoming webinars and would like some guidance from anyone who has done something similar.Our planned flow is:Use a Marketo form to capture webinar registrations.Send the registration data to Bizzabo via a webhook.After the event, retrieve attendance and engagement data back into Marketo, ideally via a webhook or API.We're currently exploring how best to set this up, especially:Structuring the webhook payload to send from Marketo to BizzaboAuthentication or headers needed for Bizzabo APIHow to receive post-event data like attended, no-show, engagement score, etc., back into MarketoAny pitfalls or limitations to be aware ofIf anyone has done this type of Marketo to Bizzabo integration—or something similar—I’d really appreciate if you could share:The high-level steps you followedSample payloads or webhook configTips or lessons learned

Hi Folks,I'm encountering an issue while merging leads in Marketo. Has anyone faced this before or knows how to resolve it?Error:"Failed merging lead in Salesforce due to "Error: insufficient access rights on cross-reference id". The Marketo sync user does not have the needed permissions on the cross-referenced objects to successfully complete this operation. Please correct this. Please reach out to Salesforce support if further help is needed."

Hello Community, I'm looking to export leads from the Marketo database. According to the documentation, there's an API that allows exporting leads created within a specific month. However, I'm wondering if there's an alternative way to retrieve all leads. My objective is to generate a file that includes the following fields: FirstName, LastName, MarketoId, and Email Address.POST /bulk/v1/leads/export/create.json Thank you.

Hi Community,I want to run an A/B test on Whole Emails in Marketo Engage, but my emails are built using snippets. Can anyone share how I can conduct an A/B test on full emails when they are built with snippets? If you have any experience with this in Marketo Engage, please let me know.Here’s my thought process: I think I would have to create two versions of my snippets… one version for Email A and another snippet for Email B… is that correct?Just wanted to check with experts before I move forward. Thank you for your expertise!

I am currently in the process of making some changes to content in one of our active nurture programs.  One of the changes that has been requested is to flip flop the order of emails 4 and 5 in a particular stream. My initial thought was to just swap the priority of the programs so that offer 5 would come before 4 but now i'm not sure if that's the best solution. 1) If someone was sent email 5 before the swap, then the order is changed, would they receive email 4 again in the next cast or move on to email 6? Our email send campaigns only allow people to flow through once, so I don't believe they would be sent email 4 again but thought i'd confirm. 2) If someone is sent email 4 and then I swap the order of the email programs so that 5 comes before it, would they receive email 5 in the next cast since they have not been sent it yet?  Or, would they just move on to offer 6?  Any insights, advice or solutions on how to execute this change would be greatly appr

I am trying to create a line break in a comment section. I have followed this process here: https://nation.marketo.com/t5/product-discussions/how-to-create-an-invisible-line-break-token-using-chrome-dev/m-p/321368#M181514 and here: https://blog.teknkl.com/dark-mkto-alleys-line-break-token/ and it works in the tokens:  It looks like it was created! Yay! But it isn't working in my actual comments: Is this something that won't inside a comment capture? Thank you! 

I am doing an audit of our forms for consolidation. I am trying to figure out how specific fields are performing and would love to know if there is a way to do that in Marketo. Basically I want to know how many times a field has been filled out on a form.

I'm currently deleting leads in Marketo to reduce our database size, so we don't go over our contract limit. I've deleted over 1000 leads and yet the number on the database dashboard hasn't changed. I deleted these leads a few hours ago and have refreshed the dashboard multiple times.Has anyone experienced this before and could this just be a visual error that takes time to update?

Hi folks,I'm trying to send an email to a decent sized list of users with some dynamic content from a CSV inserted in a table with 3 columns. The 3 columns are the same across all the emails but the values in the rows will be different and while some users might have 1 entry I have some that have 10+ entries. I have the CSV with the users email and IDs and the data I want to inject, is there a way to do this so that each user gets only their own entires from the CSV at scale? Thanks!

Good morning, fellow Marketo-ers.I am building a program to reach new customers who have opened an account with us. The program will send a welcome email to someone who became a new customer AND opened an account within 24-48 hours. The two filters I need to use are Person was Created and Client Since Date.As this program will look at data input from our daily API push to Marketo, what is the best way to apply yesterday’s date to the two filters I mentioned?Any help or advice is appreciated.Cheers

Hello All, As per our Research we have prepared the list of most of Features desired in Today's Marketing World (please add the missing one), and also how Marketo caters those features.What I'm looking from you experts to validate or update if something is missing or not mentioned correctly, also it would be great if you can mention if a separate License is required to use those functionalities of Marketo.Here by is the List:FeaturesFeature DescriptionMarketoHow in MarketoAccount Identificationaccount identification features to help B2B businesses identify and target the right accounts with personalized experiencesYesTarget Account Management Marketo's TAM module helps users identify and manage ideal customer profiles, prioritize accounts, and build targeted campaigns. It uses firmographic and technographic for target accounts.Lead ManagementLead Generation, Scoring Nurturing from different SourceYesStrong Lead Management involving generation , smart list for targeted audience, ex

Looking for some insight. We were recently hitting customer inboxes at 100% in Gmail, there's been a sudden nosedive to 50% of our emails hitting inboxes. We send from a dedicated IP that is DMARC Compliant, and we are on no Block Lists. We are one-click unsubscribe compliant as well, and all of our sends are from monitored inboxes (no noreply). What could be the cause for the sudden drop? We aren't hitting inboxes for Outlook either - but that has been an ongoing issue that we're trying to resolve with them.

Hi,  I am working on creating a new template in the new Marketo email builder and am struggling to find resources about using background colors.  I have created a 2:1 structure and filled this with text and a button. I would like to make the background color different from the email viewport and cannot determine the best way to do this. If I use a container then fill it with content the container is not responsive. Has anyone been able to solve for this?

Hi Just checking what everyone is doing regarding event lead tracking? We have recently been to a tradeshow and rather than fill in the lead form the team decided to just use the scanner provided by the event organiser, which means a lot more data processing. We have another event coming up and we don't have time to install our own scanner. curious to see what everyone else is doing. thanks.

Do MSI emails go towards communication limits? 

Hi all,We’ve been running Facebook and LinkedIn Lead Ads for years across multiple countries/languages. Each form has localized custom questions (e.g. “Are you a Square seller?” in EN, FR, JP, etc.) — and we’ve always mapped them all to the same Marketo field (e.g. Current Seller or Lead) without any issues.Lately, though, we’re hitting a weird blocker:New custom fields (like number_of_employees) are showing up in the lead activity log after test submissions,But they aren’t appearing in the Facebook or LinkedIn field mapping dropdown in Admin.We’ve tried so far:Confirmed fields are live and published on Facebook/LinkedIn formsSubmitted test leads — values appear in Marketo activity logRemoved some duplicate field mappings from inactive formsEach language uses its own dedicated formVerified forms are not in draft statusVerified issue happens in both Facebook and LinkedIn integrationsConfirmed that the same Marketo field is not reused within a single formReached out to Marketo Support —