Marketo

Hi, I'm just looking for a steer on the best approach... I want to set up a trigger to listen for changes in an opportunity, and then send an email. This will be a custom field = True and the Stage has changed to Closed Won. What is the best way to identify the recipient. is it best I identify the person and add them to a list and then send the email once they hit the list? Or is the email going to be sent to all the related contacts in Contract roles? The field I need to use are not live in Salesforce yet, so I have limited testing on the actual fields.   Any guidance is very welcome.

We are looking to fetch the activity log of contacts into our CRM. However, I’m currently unable to identify which field stores the activity details and the type of activity associated with each person, along with the relevant API to access this information.

Has anyone had luck with collecting ECIDs into Marketo when using Web SDK (alloy.js) for data collection on a website?  The automatic collection of ECIDs worked fairly well when using the ECID service (Visitor.js) as the Munchkin.js script contains logic to read in the AMCV cookie and pass this information in visitWebPage and clickLink calls in the _mchEcid query string parameter, resulting in the ECIDs field being populated in Marketo anonymous and known lead records.  However, when using Web SDK (alloy.js), this ECID sync no longer functions as different cookies are used for identity storage (kndctr_<ORG_ID>_identity), which Munchkin.js does not attempt to read.  I am trying to do this manually by including the ECID as a custom parameter in visitWebPage and clickLink calls, but it doesn't seem to function quite the same as the behavior observed when using Visitor.js.  With Visitor.js, based on my testing, existing lead records would be updated

How to create a background image with contents in a Guided lp template.

Hi, I've created an email using the new email (New Email Designer) feature but can't see an obvious way in which to send an email test and was wondering if other people had experienced a similar issue and/ or if there is an easy way in which to do this? Thanks for your help. 

In today’s data-driven landscape, having the right metrics at your fingertips is essential for making timely decisions and optimizing operations. The new CRM Sync Dashboard feature in Marketo offers invaluable insights for B2B companies seeking to streamline data flows between Salesforce CRM and Marketo Engage. Here's a look at how this feature can make a tangible impact, who benefits from it, and how it aligns with future innovations. Core Value: Real-Time Sync Health for IT Admins For IT admins, real-time visibility into sync performance is invaluable. As a Marketo IT Admin, you want to track the sync backlog and throughput metrics to respond swiftly to issues and optimize data management during peak CRM updates. This feature was designed specifically to meet this need.  Key Features of CRM Sync DashboardSync Backlog Trend:This feature provides a visual overview of changes in sync backlogs over a five-day period. Each 4-hour interval is displayed on a graph, makin

Hi,I have selected my form, but it is positioned to the right of section 2. However, Another part of section 2 is a text block that is left alignment. I would like my form centered, but if I eliminate the text block in section 2, my form still remains right aligned.I cannot hide section 2 as the form is built into that section. I have not had this issue before and the code is matching other templates I've worked with before, so unsure what I can do within the program set up to resolve without affecting the base, master template? Thank you.

Who do you all use for an email verification tool for checking emails before we import them into Marketo and send emails?

I want to start by saying that it has been a long time since I've taken the practitioner exam (MCE back in the day) and while this is true I believe that the guide I have here, the practice tests, and the resources I share are still relevant for today's exam. If you see anything that needs to be updated or you think there is some new information I should include then please let me know in the comments 🙂   There are 2 Business Practitioner exams: the Professional exam and the Expert exam.   The Practitioner Professional exam is the replacement for the old Certified Associate exam. While I took the Certified Associate exam back in June 2019, I have not taken the new Business Practitioner Professional exam.   However, looking at the Practitioner Professional exam guide and some sample test questions, the exam looks to be a straightforward exam assessing the basics of marketing operations and Marketo that anyone who has been using Marketo for a few months s

We are managing soft bounces with below condition to mark them marketing suspended.Soft bounces - any - 3 times - past 90 daysANDNot delivered email - any - 3 times - past 90 daysWe are capturing many records. But we come cross a scenario,When we check soft bounces and delivered email, I can see many records where Email delivered captures in Activity log and then soft bounces occurs (I also noticed 'Email Delivered' activity took place before 'Send Email'), but we can't capture these records in our marketing suspended as we consider 'Not Delivered Email".Why Marketo captures Email delivered first and soft bounces occurs for some records? Do we have any solution to capture who got first Email Delivered and then Soft bounces  into our Marketing Suspended tag?

I see people adding GA4 and/or GTM tracking for Marketo LPs. Is this necessary? I don't want Marketo LPs to compete with our website's ranking. I don't want Marketo LPs to show up in SERPs because a handful of those pages are very old and have wrong information. So, just using Marketo analytics to observe the LPs' traffic is good enough?

 Hi Folks, I am facing one issue while merging the field based on the email IDS. Merge failure – unable to perform a merge operation in the natively synced CRM. We enabled the feature Marketo Sync User Convert Leads in Salesforce. But still face the issue. Here are a few key observations:I elevated a case where both records had the same SFDC type (i.e., Contact-to-Contact or Lead-to-Lead), yet the issue persists.However, when the SFDC types are different (e.g., Lead-to-Contact, Contact-to-list-Import, etc), the merge completes successfullyy. Your suggestions will be helpful

Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights, and as a thank you for your time, you’ll have the option to receive a $25 gift card when your review is published!   Start your review now!   Important details to keep in mind: Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.

Hi all, I am a new Marketo user so looking for some support. For creating a simple email, I can see that the text size, font, type, is exactly the same in various paragraphs, yet when I send out a sample email/test, the font is different. I guess it has something to do with the coding, but I am not a coder. Has anyone had this issue, and what do you suggest?Thanks,Sandra

Hello Community,I have developed a landing page, a form and have created a account on uploadcare what steps should i take to include file upload in my landing page.Thank you

Hi All,Has any had any issues with Marketo Measure where campaigns/revenue is falling into the Other channel. We have set up and integrated all of our socials (google, Bing, Yahoo etc), I have also added the to the online channels, made sure all UTMS are correct and yet I still have around 100 campaigns falling into that category. We have had numerous internal meetings with the appropriate teams too to make sure that all bases are covered. Any ideas would be greatly appreciated 

HI Team , We wanted to conduct A/B testing for our batch-and-blast campaign using the engagement program. We have four emails to send every Tuesday with different content to the same audience. One of our previous consultants recommended leveraging the engagement program, allowing us to set the availability of the four emails for the desired send day. This way, newly added records won't receive previous emails. I read a document stating that A/B testing can be used in the engagement program stream or for a trigger using a champion-challenger approach, so I attempted to implement that. I selected a sample size of 10 for this test, allocating 40% for A/B testing and 60% for the winner. I set up the engagement stream with the A/B testing email I created using the champion-challenger approach. However, all 10 emails were sent together, and no A/B test was performed. Can someone guide me on how to approach A/B testing with the champion-challenger method for nurturing or a

Hi, I am looking to set up an email using tokens.  the problem I have is that the field in Salesforce is returning a value of 1 instead of the name of the field. for example, I want the email to say thank you for purchasing brand1 - the field in salesforce for brand1 if they have purchased brand1 is 1. What would the best way to approach this? My thoughts would be to create a pick list field in Marketo and display the brand name desired if brand1 = true [1]. I haven't quite figured the logic yet. Would there be a better way to approach this, I don't have the option to change the original field. Thanks

I'd like to identify users on our website using Marketo data. I am curious if one can fetch lead data using the data stored in the `_mkto_trk` cookie. It appears that the cookie is storing both an ID (Munchkin ID?) and a token. Can either of these be used to fetch the lead that's associated with that particular user? There seem to be several posts that hint at this, but neither of the suggested implementations work:https://nation.marketo.com/t5/product-discussions/submitting-munchkin-cookie-as-mkto-trk-through-leadcapture-save/m-p/95503#M58126https://nation.marketo.com/t5/product-discussions/marketo-api-to-get-user-email-using-filter-type-munchkin-cookie/m-p/331832#M187437 Based on the last post above, I'd assume hitting the leads endpoint like this would work:{MARKETO_ENDPOINT}/v1/leads.json?access_token=${ACCESS_TOKEN}&filterType=cookies&filterValues=${COOKIE_TOKEN} However, when hitting that API, I get a successful request but `result` returns an empty array.

Have you ever wondered how Marketo processes campaigns and why some take longer to run than others? Then buckle in because this post will do a deep dive on how Marketo assigns campaign priority and also covers how and when you should use the campaign priority override feature.   How does Marketo Prioritize Campaigns?   Marketo uses a “last-in, last-out” queue method for processing smart campaigns along with the priority of the smart campaigns in the queue. Trigger and batch campaigns each have their own queue and within each queue, the priority of the smart campaigns is determined by the flow steps in each smart campaign.   Priority Flow Action High Send email (triggered)Send alert Medium Request CampaignInteresting MomentCreate TaskConvert / Delete LeadAdd to / Remove from ListChange Sales Owner / Progression Status / Revenue Stage / Field in ProgramChange Member of / Add to / Remove fromSync to SFDCChange Status in SFDC Campaign Low Change data valueChange

Hello!Curious if it is possible to "timestamp" within an email footer the DateTime that the email was Sent and/or Delivered for both a Sample Draft and/or a Live Email?We currently use the system date token - but that obviously updates to whatever the current DateTime is when viewed for saved samples.From what I can tell this doesn't seem possible, but thought I'd reach out to wiser minds 🙂 

Hi,I have an use case, Marketo is linking customobject record to an inactive email addressCustomobject is defined with email address as linking fieldAn unique Id as de-dupe fieldWhen I bulk import data to Customobject, Marketo is linking the CO data to an inactive email address(There are dupe email addresses) because of which active email address is not showing up in the list derived by a smart list. I would not be knowing email address status at the time of bulk import  data. Is there any way we can force Marketo not to link CO data to an inactive email address?  Thanks,Babu 

As a Technical Consultant in Professional Services - supporting our clients at Adobe, I want to make sure you’re aware of an important update to the Marketo Engage platform that will impact how your applications authenticate and integrate going forward. These changes are part of the ongoing efforts to improve security, reliability, and the long-term maintainability of our API ecosystem.   OAuth 2.0 Bearer Tokens: A Security-First Update Historically, our API supported passing access tokens in the query string (e.g., access_token=abc123). While that method worked, it introduced significant security risks, including accidental token exposure through logging or URL sharing. In line with industry best practices and the OAuth 2.0 spec (RFC 6750), as of June 30, 2025, the API will require all tokens to be passed in the Authorization header as follows:   Authorization: Bearer abc123 This change ensures token integrity, aligns Marketo Engage with broader Adobe API standards, and pre