Allow email subject line program tokens to render in MSI | Community
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Level 7
Aug 7, 2015 7:29 PM UTC
New

Allow email subject line program tokens to render in MSI

When using Program Tokens in an email subject line MSI will show {{my.Subject Line}} instead of the actual value of the token. That defeats the purpose of using tokens.

15 replies

Chris_Willis1
Level 6
Apr 21, 2021 5:46 PM UTC

This functionality also needs to be considered when using a My Token in Interesting Moments using a {{trigger.subject}} token.  

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New Participant
Feb 7, 2020 2:37 AM UTC
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Level 1
Nov 19, 2019 10:17 PM UTC

These are table stakes in our opinion and this lack of functionality means we will need to build out 300 individuals emails to show our Sales team the assets contact/leads have downloaded (via the MSI display)...further we intended to use tokens for other soft assets (webinars, events, etc.) and now this is completely useless (defeats the true value of cloning).

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Level 1
Jun 28, 2019 1:19 PM UTC

This is super important for sales insight! Needs to be fixed!

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Stephen_Jeong1
Level 3
Mar 8, 2019 6:01 PM UTC

Anyone know if there's been any progress on this?

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Mar 7, 2018 1:51 AM UTC

This seems like a big miss. It should really be resolved soon otherwise Sales Insight fails to deliver the full value potential...

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Matt_Pawl
Level 2
Mar 29, 2017 11:58 PM UTC

This is a major miss, Marketo!

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Nov 14, 2016 7:40 AM UTC

This is super important! Needs to be fixed!

Vote up!

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Sep 13, 2016 9:49 PM UTC

This is super important! Needs to be fixed, especially if we want to maximize MSI. Not just for the subject line but for anywhere in the email body. This is a must have!

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Aug 30, 2016 4:09 AM UTC

Yikes, this is super important for sales insight to work for us.  Hope this gets fixed!

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