Allow email subject line program tokens to render in MSI | Community
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New Participant
August 7, 2015
New

Allow email subject line program tokens to render in MSI

  • August 7, 2015
  • 14 replies
  • 8201 views

When using Program Tokens in an email subject line MSI will show {{my.Subject Line}} instead of the actual value of the token. That defeats the purpose of using tokens.

14 replies

Chris_Willis1
New Participant
April 21, 2021

This functionality also needs to be considered when using a My Token in Interesting Moments using a {{trigger.subject}} token.  

New Participant
February 7, 2020
No text available
New Participant
November 19, 2019

These are table stakes in our opinion and this lack of functionality means we will need to build out 300 individuals emails to show our Sales team the assets contact/leads have downloaded (via the MSI display)...further we intended to use tokens for other soft assets (webinars, events, etc.) and now this is completely useless (defeats the true value of cloning).

New Participant
June 28, 2019

This is super important for sales insight! Needs to be fixed!

Stephen_Jeong1
New Participant
March 8, 2019

Anyone know if there's been any progress on this?

March 7, 2018

This seems like a big miss. It should really be resolved soon otherwise Sales Insight fails to deliver the full value potential...

Matt_Pawl
New Participant
March 29, 2017

This is a major miss, Marketo!

November 14, 2016

This is super important! Needs to be fixed!

Vote up!

September 13, 2016

This is super important! Needs to be fixed, especially if we want to maximize MSI. Not just for the subject line but for anywhere in the email body. This is a must have!

August 30, 2016

Yikes, this is super important for sales insight to work for us.  Hope this gets fixed!