"Forward to a Friend" Functionality

We will be releasing the Forward to a Friend functionality in our December release.

Can we call this idea as offically dead, see Engagement In A Post FTAF World? It was vastly under implemented as a marketing community, about 6.2% of marketers, and even less used by our prospects and customers.  It seems that it is not going to be delivered and I am ok with it so lets call a spade a spade and kill this.

Cheers,
Eric

It would have to be a non-cookied form, and then you'd need to (likely use the api to) create a new lead and then either add them to the appropriate campaign/stage or trigger the appropriate email send by ID with the api.

CraiGrr -- I tried your forwarding plan, and came up with a flaw. When click the F-T-A-F link on the email, the form on the landing page is, of course, prefilled with my info. So I change the info to my friend's info (really another email of mine) and click send. But now my web visiting activity is tracked as if I am my the "friend" and shows up in Marketo under the new lead, not my old lead info. How do you work around that?

CraiGrr -- Your workaround is a good solution. I hadn't thought of it before. Thanks!

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subscribing

I guess I don't see the difference from clicking fwd vs. clicking fwd to a friend?  One click either way, one email addy to enter either way...

CraiGrrr - what you suggest would work, functionally. But in practical terms it's not realistic. The sales team will not take the time to utilize this process when they can simply click 'forward' in their email program. And I would not expect them to, this is an issue that can be solved with a technical solution, not a work-around.

I don't understand what's so difficult about setting up a forward-to-a-friend landing page, that takes the email ID from the f-t-f link, let's them enter a name and email addy, and then on submit would create the new lead and send them the email with a newly-generated tracking id that would drop the right cookie if they clicked through on a link.  Why is this so tough?  What am I missing?