Google Adwords Integration - Google Adwords, Marketo and Salesforce | Community
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A
Anonymous
August 13, 2011
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Google Adwords Integration - Google Adwords, Marketo and Salesforce

  • August 13, 2011
  • 14 replies
  • 6522 views

It really is time we voted up Google Adwords connectivity. Anybody today using google Adwords should be measuring the success through to sale especially when blessed with Marketo and Salesforce. Assigning sales dollars to keywords, landing pages and more is crucial if you want to measure electronic success today

One massive advantage I have found is matching a keyword or phrase from a lead that came in by telephone through the data being available in Marketo. So many leads are captured through Marketo prior to the telephone call which is followed by an email communication that often connects the dots on the lead.

Currently getting this connection of the adwords and web interaction connected into Salesforce is a nightmare.

Please vote this up so we can get a beeter solution

 

    14 replies

    K
    kh-lschutte
    New Participant
    February 7, 2020
    No text available
    K
    Kenneth_Linde
    New Participant
    April 24, 2015
    Not sure if others feel this way but the recent adwords integration seems to be one-way (Marketo to Adwords). It doesn't bring information like 'keyword' to the lead object in Marketo. In short, I'm looking for an alternative to the process Marketo is proposing in the link below. Marketo's process seems overly complicated for something many clients would want.

    https://community.marketo.com/MarketoResource?id=kA650000000GuyMCAS

    Appreciate any feedback. Is everyone just using a 3rd party tool for this?
    A
    Anonymous
    May 5, 2016

    I agree.  When we used Pardot, there was a simple connector that connects Pardot to Adwords.  Within Pardot, you can view the Adwords campaigns, see all the leads that are associated with the campaign, and calculate the true ROI (new leads from Adwords not just existing leads clicking on the ads multiple times).  It wasn't perfect, but the key is, it's a simple connection.  Marketo LaunchPoint to Adwords is one-way from Marketo to Adwords.  So we have to do MAJOR workaround just to track leads that come from Adwords source.  This involved custom URLs with utm parameters and scripts to read the utm parameters and hidden fields, etc.

    Can we just simply see the leads that came from Adwords and be able to calculate ROI??

      A
      Anonymous
      April 6, 2015
      @Matt, you can either integrate a standalone AdWords account OR an AdWords MCC account (umbrella account for multiple child accounts). Here are the instructions for how to set up the integration for an MCC account.

      For those of you who have a standalone AdWords account, the instructions are here.
       
      A
      Anonymous
      April 6, 2015
      Any word on whether this will be able to be customized by workspace?  The roll-out in March included one adwords account for everything, and in our organization, each workspace has different adwords accounts.  It would be great to be able to use this functionality and keep data clean.
      A
      Anonymous
      March 22, 2015
      Fantastic news Ei-Mang, like Ken I really look forward to learning more about it!
      K
      Kenneth_Linde
      New Participant
      March 20, 2015
      Thanks for the quick response Ei-Mang! I look forward to learning about it.
      A
      Anonymous
      March 20, 2015
      In our March release (next Friday), we will be launching our new AdWords-Marketo integration so that you can tie performance of AdWords ad campaigns / ad groups / ads to Marketo revenue model stages (e.g. target, qualified lead,  opportunity, won). We've been testing it out with a dozen beta customers and getting positive feedback. Details will be sent out as part of the normal release process.
      K
      Kenneth_Linde
      New Participant
      March 20, 2015
      I agree Carl, indeed it is sad. Original idea was posted in 2011 and there's still no true integration.This has been a capability for at least one other major marketing automation tool for years now.

      From my research, Marketo's integration involves a cumbersome process of adding URL parameters to ads, custom java script coding to turn URL parameters into cookies, and adding hidden field to all web forms to capture the values. That's not marketing automation. 
      A
      Anonymous
      February 11, 2015
      I have not heard any news about an integration between AdWords and Marketo. Something I would say is key for at least us since AdWords makes up a big part of the media spend. I find it weird that we are using a leading marketing automation service that puts analytics as one of their strong areas and still need to resort to other vendors like Bizible for AdWords tracking. Sad.
        A
        Anonymous
        July 31, 2013
        There are rumors of this coming in the fall. Stay tuned.
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