Google Adwords Integration - Google Adwords, Marketo and Salesforce | Community
Skip to main content
August 13, 2011
Delivered

Google Adwords Integration - Google Adwords, Marketo and Salesforce

  • August 13, 2011
  • 14 replies
  • 6522 views

It really is time we voted up Google Adwords connectivity. Anybody today using google Adwords should be measuring the success through to sale especially when blessed with Marketo and Salesforce. Assigning sales dollars to keywords, landing pages and more is crucial if you want to measure electronic success today

One massive advantage I have found is matching a keyword or phrase from a lead that came in by telephone through the data being available in Marketo. So many leads are captured through Marketo prior to the telephone call which is followed by an email communication that often connects the dots on the lead.

Currently getting this connection of the adwords and web interaction connected into Salesforce is a nightmare.

Please vote this up so we can get a beeter solution

 

14 replies

May 16, 2013
We would love an integration that goes right down to the AdWords campaign level!
February 1, 2013
Shelley,

There are a series of 4 Help articles which describe how Marketo users can configure Marketo to manage, nuture and measure leads that are created from Google Adwords. You can view the first article here. The other 3 related articles are linked at the end of the article.

Ei-Mang
December 9, 2012
Thanks @Eric. What is the best alternative for AdWords users?
February 29, 2012
Love the idea but one update.  As of Salesforce Spring '12 SFGA has been depreciated for existing customers and supported until Q1 2013 and is not availible to new customers/org merges after Feb 12, 2012.