Guideline for Facebook Custom Audiences Set-Up | Community
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Cecile_Maindron
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December 15, 2014
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Guideline for Facebook Custom Audiences Set-Up

  • December 15, 2014
  • 18 replies
  • 5585 views

Hello,

I would like to have more info and above all installation guidelines on the new FB Custom Audiences feature.

Can anybody help?

thanks.

Cécile @ Talend

Best answer by
Hopefully a step by step article is on the way this week.

You need to 1st set up the integration in Admin -> Launchpoint. You have to create a new service, select Facebook,

Click authorize Marketo. Then you will be prompted to login into Facebook and grant Marketo permission.

Then on any smart list you should see the facebook icon at the bottom. Clicking it will send the members of your list to your custom audience in Facebook and Facebook will search for a match. (But you won't know who is or isn't a match)

18 replies

April 20, 2015
Yeah, we had the Business Manager conversation with them months ago. This use hadn't even occurred to them when we spoke to them, and obviously it's still not implemented.
May 18, 2015

Hi Robin Wu​ / Kari Rippetoe​ - We tested the FB custom audience integration with Business Manager enabled and found the audience was created properly.  Is there additional behavior you're expecting?  If so, let's chat.

May 20, 2015

Travis Kaufman​, were you able to create an audience as well as push the leads from Marketo? It wasn't working when I tried last month. Was there upgrade done on the feature in the last few weeks? If so, I will give it another try...

April 20, 2015
For those who may be trying to use this on Business Manager, I've been tinkering with it and have consulted Tech Support, and it seems that it isn't compatible with it yet! No ETA yet on when it will be.
April 17, 2015
Hi there, I have created the Facebook service in launchpoint. But do not see the Facebook link at the bottom of my smart list page. Where exactly is this?

Please advise. 

Thank you
March 18, 2015
But it doesn't really work properly, and there's no support on the Marketo side or the facebook side.
March 18, 2015
Sorry for any confusion, but we've had documentation available since this feature launched in the Dec2014 release. Here's the link: https://docs.marketo.com/display/DOCS/Add+Facebook+as+a+Launchpoint+Service
 
March 18, 2015
Has there been any proper documentation made available on this yet? The article link posted above by Cheryl C does not actually detail anything about it and I'd like to know more about how it works in Marketo.
December 18, 2014
@kari, that sounds like a bug. Can you please open up a support ticket so we can get more details and look into this for you? Thanks!
December 18, 2014
We have a Facebook account where we manage ad campaigns for several clients (including ourselves). When I try to authorize Marketo through Launchpoint while logged in to that FB account, nothing happens - I just see a blank page. Is that because there are several "profiles" in that account?
December 17, 2014
@kelsey, just wanted to let you know that the issue is fixed so you should be able to set it up now. Thanks!
December 17, 2014
@ei-mang, definitely would like to use asap, so if you guys could help that would be great :)