Marketo

Hello,   We have a Default Program adding in Date specific wait steps to the flow of a Trigger campaign to hold leads until November, but some leads are exiting their existing flow step and being sent emails, instead of being held until November. To add insult to injury, the emails that they are receiving aren't even the next ones in the flow, they're the same emails they received prior to the additional wait step being added (weird behaviour)   In this example, John Doe had already received EM2 on 9th Sept so was therefore in Flow Step 10, and on the 16th Sept he should have exited Flow Step 10 and gone into 11, but instead bounced back to Flow Step 9 and got EM2 again? (Reason of having 2 waitsteps is that there was a change in send dates so we added a waitstep after the 1 week as leads were already in flow step 9/10)  

We have a solution where Marketo is synced to Salesforce. We receive requests from mainly two different channels, from Marketo forms on our website and from an info@ email address. Today these two channels are handled very differently. The email requests are handled in a shared exchange email account.   Some of our challenges are: - We don't have one place to find all incoming inquires - We don't have a good way of ensuring that each inquiry has been handled - We don't have a good way of ensuring not more than one person is handling the same incoming inquires - We don't have a good way of following up on Sales if they have handled the MQLs that Marketing has sent them   We think a good way to set up the system would be to send all inquires to Salesforce as cases in a Marketing queue. Is this the best solution? What are the best practices for handling requests from Marketo form fills and from email in Salesforce?

Hi Community,   I am having issues with a VML button in Outlook.    Because there are two different issues, but related to the same button, I am going to create two posts--Part I and Part II. This is how the button should/does appear in most email clients: This is the module/button code:   <tr class="mktoModule" mktoname="Module 34b | BulletProof Button" id="Module_34b" mktoaddbydefault="false"> <td align="center" valign="top" style="border-collapse: collapse; mso-line-height-rule: exactly; padding:${section_top_space_01} 0px ${section_bottom_space_01} 0px;"> <table align="center" width="600" border="0" cellspacing="0" cellpadding="0" class="em_main_table" style="border-collapse: collapse; mso-table-lspace: 0px; mso-table-rspace: 0px; width:600px; table-layout:fixed;" bgcolor="${Mod_01_BG_Color}"> <tbody> <tr> <td width="42" style="border-collapse: collapse; mso-l

I want to target the members entered in to a marketo program on a specific date. Acquisition date is not being worth for me as the date value is not stamped in acquisition date field.   But i see the member date contains accurate values.   How can i use member date in my smart list to target the people who all have entered into that program on a particular date.     

Has anyone had success in using the thank you page URL of a Marketo form as a javascript variable?   I want to be able to reference the thank you page based off of the form that lives on the landing page, but I'm struggling to figure out how that would work.   For example, the browser URL could be pulled with window.location.href; is there a thank you page equivalent?   Looking for something similar to Sanford's thank you page redirect, but instead of a redirect, I just want to pull the link as a variable: MktoForms2.whenReady(function(form) { form.onSuccess(function(vals, tyURL) { var tyLoc = document.createElement("a"); tyLoc.href = tyURL; tyLoc.search += "&fromURL=" + encodeURIComponent(document.location.href); document.location = tyLoc; return false; }); });  

We’ve all used Marketo or other automation tools to A/B test emails and landing pages. We do it because we want to optimize engagement through constant iterations, and we can use the results to give our content its best shot at provoking responses from our prospects. But have you ever had the nagging feeling that your high school statistics teacher wouldn’t approve of your testing technique? You remember terms like sample size, variables, and p-value that were important parts of your hypothesis testing, but they all seem to be missing in Marketo’s tool today. It turns out those principles we learned are still integral to executing a successful A/B test and preventing incorrect conclusions. Luckily you don’t need a stats degree to implement these principles and enhance the tests that your organization performs. So let’s dive into how to design and interpret a more meaningful Marketo A/B test.I.  Designing your A/B TestYour test design is the most important factor in determining whether

I have an email performance report that says over 6,000 people were sent an email. However, when I look a the Results tab of the Smart Campaign, only about 750 people were sent the email. So I'm confused why the Email Performance Report and Smart Campaign numbers are so far from each other.   Any ideas?

I am trying to send an email to 766 people that are currently showing different levels of inactive and have previously been filtered out of our emails. I want to do this in a way that is not going to affect our deliverability record. The question is what is the best way to handle this using smart lists? Or is it safe to send to 766 directly without any effect?   We send to hundreds of thousands usually. The levels of inactive are just they are technically subscribed, but have not opened an email from us in the last 7 years or less. 

Hi, I'm strongly interested in the prefill feature without the need of a mkt_tok. I already saw that @sanfordwhiteman offers a pretty cool and easy way to make this possible. (https://blog.teknkl.com/pre-fill-any-site-any-form/) As well I think "Progressiv Profiling" is a pretty handy thing. But is there any way to combine thouse both? So to prefill the form yourself and let the form react on this? Or is there a way to change the progressiv profiling fields your own using JS? Kind regardsWolfram

Long time (2007) Marketo jockey here in a new account. Can anyone verify if the Marketo Integration put out by Webflow for their website platform works? It's a straightforward form integration using Launchpoint. webflow.com/feature/marketo-integration From the details on the page, it would appear to be a real thing, but I need to get at least one confirmation from ya'll. Thanks in advance. Sorry if this is repetitive of another post.   "Integrate. Automate. Replicate."                        - Me

Anyone have experience importing a landing page template from webflow.com? 

Our IT team set up the integration, and we launched our acquisition within the Vibes platform. We are not seeing any information in Marketo from Vibes, anyone have any experience with the integration process that can shed some tips? Also, how did you match up the vibes phone numbers with leads in the Marketo database? Thank you!

What information is used to populate Marketo's "Original Referrer?" It looks like it is using the Referrer Header from the form fill out event. Any ideas?

Hello Community,   I have been requested to build an email template that shows the following:   A table with "opportunity" + "company" + "associated contacts", that shows also a button for every associated contacts, to select – “add to opportunity”, “not related to opportunity”.   It's a quite new request to me, so I would like to know if this request it's feasible or not in Marketo, here below an example of the content the email should display. Thanks in advance for your feedback! 😊              

Hi guys,   Anyone knows how to get Admin - Integration - Sales Insight menu back? Not sure why it's missing.

As I have worked with clients a common sticking point is the term FT and LC.   FT - First Touch LC - Lead Creation   First Touch or FT is often easily understood as this is one of the reasons why a client would purchase the tool.  To better understand what is influencing people to engage with their site and to see where this converts.    Lead Creation or LC is a little more challenging and this is due to Lead Creation already being a term that many clients use.  The challenge is changing the mind set from how one previously understood Lead Creation and then changing this as an organization.    The LC touchpoint can also be placed on a Person when it is not their true Lead Creation.   Here are a few scenarios: The person created was created as a Contact and not a Lead The Lead/Contact is already in your CRM but LC Touchpoint is acknowledged at a later time Creating a change in the definition of Lead Creation or LC at a marketing level is

The below information is not intended to be a sales pitch for Marketo Measure Data Warehouse but to give insight to those who are interested in where the data is hosted, how the data is shared and what the potential next steps would be if purchasing.    The Marketo Measure Data Warehouse is hosted on Snowflakes Azure East-US2. This access is only Snowflake reader access.    Here are a few scenarios you want to think through in utilizing the Marketo Measure Data Warehouse:  If you want to run reports against the Marketo Measure Data-Warehouse only then a reader account is sufficient.  You can review/compare data in the Data Warehouse or export and add to a visualization tool If you want to combine the Marketo Measure data with your Enterprise Data-Warehouse in Snowflake Azure East-US2, then a direct share is sufficient, no need to extract the data at all.  However, if you want to combine the Marketo Measure data with your Enterprise Data-Wareh

When I have a PNG that has a partial transparent background, does it convert to white for everyone or is it happening to me in error? Part of an image that I'm trying to use needs to be transparent so the background color of the box will show through.   Is this possible?

Previous Series Posts Part 1: An Overview of Marketo Engage Integrations with Adobe Experience Cloud Part 2: Use Cases for Marketo with the AEC Connector Part 3: Use Cases for Marketo with AEP Connections   In our final post in the series about Marketo’s integrations with the rest of the Adobe Experience Cloud (and beyond), we’ll review some of the common “big picture” questions we receive from clients, as well as questions you might ask yourself when considering if leveraging Adobe Experience Platform might be right for you.   Where should “audience building” be done – in Marketo or in RT-CDP?   It is going to depend on the use case, but we would expect most Marketo users to still build their audiences (smart lists) in Marketo. Most data that they would likely use for targeting is already in Marketo, either as data directly collected via Marketo or from their CRM or other integrations. Unless or until the destination connector can support pushing data directly onto exis

Hi Team,   I am facing an issue in tracking a link which is coded in the velocity script. This link is generated from opportunity object, since I cannot use it directly in the email, I need a work around for it.  We thought velocity script is a work around but it is not working when the link is made trackable. Kindly help.   Regards Pavan