Live with LaunchPoint - Vidyard

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Welcome to our latest series, Live with LaunchPoint! Here we'll be introducing our amazing LaunchPoint Partners, who help enhance Marketo Engage by building marketing apps specifically for the Marketo ecosystem.

In this edition, we speak with Greg Kelly - manager of Strategic Alliances at Vidyard. Greg talks about how companies use video content to keep users engaged and why the marketing team at Marketo uses Vidyard to host all of their product demos.

Like what you see? Comment down below and let us know which LaunchPoint partner you'd like to see next!

Marketo

KellyJoHorton

Level 3

We use Vidyard at Docker, and use the percentage watched for scoring.

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Kelly Jo HortonSenior Client PartnerEtumos503.928.1928khorton@etumos.com

Abhishek_Chand2

Level 4

Making video relevant is important

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Abhishek Chandra

ChristinaZuniga

Level 9

There's a lot of value in tracking video in your attribution model, especially if you have videos tagged by funnel stage!

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Dezie_Okpoebo

Level 2

It's interesting to see so many vendors out there using video in their marketing. I've some promos from vidyard and they are attention grabbing which is crucial.

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Josh_Pickles

Level 5

I'll have to dig into this a little more - video is definitely an area we are looking to dive into more and more.

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jon_chenAuthor

Community Manager

Hey Amy,

Vidyard provides closed captioning in the form of manual submission, requested audio transcriptions as a paid service, and automated audio transcriptions (English only) to all paid customers! You can view details on their website: Audio Transcripts & Captions in Vidyard – Vidyard Support.

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Kristine_Plemmo

Level 2

Can't wait to check it out!

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Amy_Goldfine

Level 9

I would love to hear about if/how Vidyard or other video platforms enable closed captioning for people who are hard of hearing. Captions are also great for people who are not hearing impaired when you can't put the sound on.

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Amy GoldfineMarketo Champion & Adobe Community Advisor