Looking for topics for upcoming KreweChats | Community
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Level 10
September 13, 2016

Looking for topics for upcoming KreweChats

To the Community at large,

The members behind KreweChats are curious to know what you want to hear us talk about next!

What topics are you stumped on?


Where could you use help?

What do you yearn to know about Marketo and how others use it?

We are extremely open to topics as submitted by the community and welcome any and all feedback!

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    24 replies

    David_Gaible
    Level 5
    October 13, 2016

    Thanks for the insight Joe! I'll be looking for the next episode.

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    Level 10
    October 13, 2016

    Great idea!  Best practices, insights, and tips are what we all need.  We'll put together something and see how best to get it out to the Community!

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    Joe_Reitz
    Level 8
    October 13, 2016

    You're going to run into some limitations around the multiple models trick.. unless you have different partitions (not 100% sure). I would say the cleaner/easier thing is to recycle closed-won leads into a parallel stage in the MQL phase and nurture differently.

    In any case, this conversation has led to a couple of us submitting a session for Summit to really dive into this. RCMs in particular are something that I see in most instances as either non-existent or vastly over-baked. There's definitely a huge opportunity for best practice dialog here, and our most recent chat started to hone in on the lead life cycle, but we ran out of time when we got to RCM. That'll be on Episode 8 here in another week and a half!

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    If it doesn't look cool, you're probably doing it wrong.
    David_Gaible
    Level 5
    October 12, 2016

    Christina Zuniga​, totally agree that RCE could be an entire series in itself. My vote for one of the first topic - and I understand this is definitely not a beginner topic - is when to use, and how to implement, multiple models. For example, we're working through the differences between an initial sale and an upsell model.

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    Amanda_Thomas6
    Level 8
    September 28, 2016

    Like this idea, @Sam Watkinson​!

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    Joe_Reitz
    Level 8
    September 28, 2016

    I'd LOVE to do one on designing an RCM that makes sense. Thanks for the feedback, guys! More to come soon!

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    If it doesn't look cool, you're probably doing it wrong.
    ChristinaZuniga
    Level 9
    September 23, 2016

    Lead Lifecycle

    RCE (this could be a small series in itself)

    Social media

    Attribution

    How to balance calendaring across an enterprise

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    Michelle_Tizian
    Level 10
    September 22, 2016

    I'd love to see a discussion on the top 3 tips and tricks that they picked up from either the Marketo community or attending the Marketing Nation event that changed the way they use Marketo in their company. 

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    Sam_Watkinson1
    Level 2
    September 21, 2016

    I'd love to see some best practices/tips/advice on utilizing the lead lifecycle. We just implemented ours and am now looking for where to take it next, be it integrated nurtures, triggers based on deal progression, funnel conversion metrics ect.

    I know its a big topic as its the backbone of Marketo but I think it may be valuable!

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    Samantha_McCol1
    Level 2
    September 19, 2016

    It would be fun and informative to hear about new/different/unique use cases for Marketo. I know there are creative things I could be doing with the system but a lot of it is just trying to think outside of the box on the possibilities!

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