Looking for topics for upcoming KreweChats

totally agreed. Dynamics users get left by the wayside a lot (at least in Chicago) because there aren't a ton. I actually had some dynamics experience – like half a decade ago, and prior to jumping in headfirst into Marketing Automation.... I think all of us come from a SFDC background, but we should definitely find a guest panelist to grill on the subject! Great idea, Dale - PRD Knudsen​, and thanks for the love!

Would love to see an episode solely on Dynamics Integration. Tips and tricks, things to consider, pitfalls to avoid.

Enjoying the series so far, like to put it on in the background podcast style as I preform tasks.

Keep up the great work!

May be a difficult request, but, I'd be curious to see how different industries are using Marketo. Best practices in B2B and B2C vary slightly across industries so the insight would be informative but also demonstrate how versatile the platform is. Plus, there are always lessons to be learned from how others use the system.

Likewise, @Lauren Beth

Stay tuned. You've definitely got my gears whirring

Thanks, Joe!  Nice meeting you yesterday. My company is on a good path but only after having to go through many trial and error moments the past few years.  I still find little things here and there that would make our jobs easier if laid out in a bit more detail in the Marketo docs or within the community.  I'm hoping that if this topic is addressed in an upcoming chat that it would assist other companies and if the discussion starts looking at far more mature instances, my company could benefit as well. Thanks again!

I know there are some threads on Community about this (see here, for example) but I wonder if it would be helpful to cover the types of reports that are most helpful for different teams. We all have different companies and objectives, which means that we are all probably looking at different metrics. For example, an SMB just starting out with lead gen is going to report very different success metrics than an enterprise company focused on ABM.

That's more of a "best practices" or "what I find helpful" chat rather than "benchmarks". I know I always like to hear how other people measure their own success!

That wasn't a bunch of periods?          

glad to know someone reads the small print... and laughs at my jokes

Piggybacking off Joe's vanity metrics comment, I think a clear sign of a mature instance is when you know how to measure more than vanity metrics. Are you tracking actual engagements? There's a lot more to email campaign success than open rates and clicks, which tell you more about how to optimize an email than whether or not your offer is valuable. A more mature instance will be looking at conversions and tracking those conversions back to a specific investment, possibly with multiple fields for various lead sources (an original source vs a conversion source, etc).

Only other thing I'd like to add to the original thread is that the ultimate vision for #KreweChats is to be a community dialog. We don't mean to be presumptuous, we just want to stir the pot and get some good conversation going.