A

Anonymous

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Marketo New interface

Forum|Forum|11 years ago
August 8, 2014
26 replies
6105 views

Just wondering - am I the only one who dislikes the new interface and UI Marketo have released?

It's done nothing to enhance my experience, in fact I now find it feels flaky and flat. It's lost its character completely for me.

Aesthetically - 3/10
Functionality - Hasn't changed
Usability - 5/10

Marketo

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Best answer by

Rashida, I hear you loud and clear.

We tried very hard to minimize the actual changes. Smart campaigns, Landing Pages, Emails, Reports...in fact every single object in Marketo works exactly as it did before. You aren't in a new country. You are actually in the same house. We just pained the walls. The furniture is exactly where it was. Nothing moved. (Except the global nav)

Supporting old browsers is always difficult because of JavaScript issues. However, try to support as many as possible.

We don't think of Marketo as "broke" or "not broke". We have a vision of our product and where it will go. We envision it lightning fast, bug free, easy to achieve and analyze results and integrated to all the systems you use like your website or google adwords to name a few. We envision a platform that works well on todays devices and tomorrows. It clearly isn't there yet, but this is our vision and mission.

As we move forward, we will be as communicative as possible and minimize any disruptions. I care deeply about your experience and try to make it delightful every day.

I've forwarded your post to Cheryl to ensure that you are on the communication channels we send out. We sent out alot for this one, but some people slipped past us.

One value we have at Marketo is "Speak the Truth". We don't fool ourselves or ignore feedback. I appreciate your truth and encourage you to keep it up.

Glen Lipka
VP, User Experience

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A

Anonymous

The rich text editor is absolutely critical and high priority. It's complicated, but we are doing our best to upgrade it as soon as possible.

The system (as of now) is NOT touch compliant. It's a long journey to get there. This is only a step.

Just curious Christina, what is your screen resolution?

A

Anonymous

And having to use IE to add hyperlinks to images because it is not supported in Chrome is another thing that should have been fixed before this. Support tells me this will be fixed 'by the end of the year'. Why is the priority on this when it should be on functionality and nailing out some of the ideas in the ideas section?

A

Anonymous

You should test the product at different screen resolutions before roll-out in that case. Im using it at 75% since the 100% is way too big and is a pain to move items around with less items fitting on one screen. At 75%, things break (as I mentioned, this was shared with your support team and they filed a bug).

Also, dont assume we all use touchscreens or want to. It should work for both audiences and not for the 'trend' or what someone may think is cool. My laptop has a touchscreen as well and I would never use it to navigate Marketo. Why? Because while I may be able to select things, anything drag and drop doesnt work (like inserting an image in an email) so Im not going to use touchscreen for half of my work or navigation around Marketo. Should be all or none. Looks like your dev team has a lot more work to do.

A

Anonymous

I believe you may be assking the wrong question. Rather ask, "is touch a feature of laptops in the coming 2-5 years?" My dell laptop has a touch screen already. I find myself tapping it frequently. The Microsoft Surface device blurs the lines between tablets and laptops considerably.

Additionally, there are features that are very well suited to tablet or phone. For instance, a simple lead lookup makes a ton of sense on the phone, including the activity log. On the tablet, some really good analytics would be nice. There are many people with iPads (or similar) who carry them into meetings and would love to have some functionality.

We take this trend in the device industry seriously. Devices are becoming more varied in shapes, sizes and functionality. Tocuh is becomming more prevelant. This is the beginning of the journey.

I hope this helps give insight into our thinking.

A

Anonymous

Agreed - I would never login via mobile to Marketo for any reason that I can think of. And discovered that if you change the screen resolution to a lower percentage so it doesnt look gigantic and handicapped for those supposed 'fat fingers', things break. Bug has been confirmed and reported to support.

A

Anonymous

I have to go back to my gripe and Rashida Q's comment about what platforms people are using on Marketo. Besides myself and the three developers we have working on Marketo not one of us would use a tablet to develop emails, programs,etc. It makes no sense.

Tablets are the perfect device to consume content; but aren't optimal for creating content. Yes, there are one-off times that I can see using a tablet to quickly look at something, tweak a setting or review analytics--but actually working on smart lists and programs--would be difficult and frustrating.

So Marketo: do you know what percentage of people actually use tablets to build and create?

A

Anonymous

Accepted solution

Rashida, I hear you loud and clear.

We tried very hard to minimize the actual changes. Smart campaigns, Landing Pages, Emails, Reports...in fact every single object in Marketo works exactly as it did before. You aren't in a new country. You are actually in the same house. We just pained the walls. The furniture is exactly where it was. Nothing moved. (Except the global nav)

Supporting old browsers is always difficult because of JavaScript issues. However, try to support as many as possible.

We don't think of Marketo as "broke" or "not broke". We have a vision of our product and where it will go. We envision it lightning fast, bug free, easy to achieve and analyze results and integrated to all the systems you use like your website or google adwords to name a few. We envision a platform that works well on todays devices and tomorrows. It clearly isn't there yet, but this is our vision and mission.

As we move forward, we will be as communicative as possible and minimize any disruptions. I care deeply about your experience and try to make it delightful every day.

I've forwarded your post to Cheryl to ensure that you are on the communication channels we send out. We sent out alot for this one, but some people slipped past us.

One value we have at Marketo is "Speak the Truth". We don't fool ourselves or ignore feedback. I appreciate your truth and encourage you to keep it up.

Glen Lipka
VP, User Experience

Kelly_Harman1

New Participant

I was told there were enhancements with this new roll out. Is there a list of those somewhere?

A

Anonymous

Change is perfectly fine by me. Changing house is acceptable. Marketo just asked me to move country, change house and job and still expects me to be able to work in the same way as I have been - and that was all not even communicated as a heads up (Personally I didn't get any updates)

The overload of changes is what I have issues with. I don't appreciate my service being switched to something based on minority feedback - and Facebook changes are hardly a comparison. They update in increments last time I logged in.

Did Marketo do any research behind what platforms people use.. PC, tablets, mobile etc?

What percentage of users were considered when designing the new UI I wonder - You don't even support IE8 so perhaps you should work on fixing the existing technology instead of jumping multiple hurdles and falling flat at the end of it to pick up peeved responses.

Sometimes - Marketo really needs to slow down. "If it ain't broke, why try and fix it?"

A

Anonymous

There are several motivators behind the style upgrade.

Make more room for fingers. Laptops are getting more touch compatible. Tablets are becomming closer to laptops (example: surface 3). Fingers are a good UI sometimes. But to make room for that, we need to spread some things apart.
Consistency. We had gotten ourselves into a weird place where some of the UI was new and some old. We needed to clean up.
Prepare for a client-side framework upgrade. There is a specific technology we use that we want to upgrade. This look change helped get us prepared for that.
Reinvent the navigation. We are getting more "Apps" like SEO, RTP, Cal and others. We need a way to navigate better. The superball accomplishes that. Next is to complete reinvent the left-hand tree. This will change the concept of design studio, lead database, etc. It will be easier to organize and find what you need.

No change is universally loved. Just ask Facebook everytime they change something. But Facebook knows (as do we) that you will get used to the new thing and then relax. I hear your feedback and we are squashing bugs. However, so far, our Support lines have been fine, no high surges of activity to report.

Keep the feedback coming. This is a partnership and we are all in this together.

Here are some cool Change quotes:
http://www.brainyquote.com/quotes/topics/topic_change.html

The only way to make sense out of change is to plunge into it, move with it, and join the dance.

Alan Watts

Progress is a nice word. But change is its motivator. And change has its enemies.

Robert Kennedy

A

Anonymous

I agree -- not a fan of the changes. I don't like the colors (all those grays and random jewel tones!) and I don't like all the empty space and zoomed feel.

I still love what Marketo does for my company and the functionality, but these UI changes are not the best.

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