🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
jon_chen
Community Manager
May 22, 2024
Question

🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 22, 2024
  • 14 replies
  • 11266 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

 

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

 

 

 

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

 

 

 

 

 

 

Aspirants mapped to @alysha_khan23

 

  1. @ellekay 

  2. @lizmalinowski 
  3. @suneethadadi31 
  4. @dave-silva-2 
  5. @yakshisharma 

  6. @pareenko 

     

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

    14 replies

    Dave-Silva-2
    Dave-Silva-2
    New Participant
    July 12, 2024

    Hi @alysha_khan23,

     

    I know the program is over, but I'm wondering if you can help me with one of the practice exam questions.

    Why is it that we can't draw the conclusion that there is at least one Change Data Value flow step?

     

     

    alysha_khan23
    alysha_khan23
    New Participant
    July 15, 2024

    @dave-silva-2 Ah, this is a tricky one for sure! For reasons known only to Marketo, a Change Score flow step is logged as Change Data Value activity type on a contact record. So if you look at the details of those activities in the screenshot, they are all Score changes and that would tell us that a Change Score flow step is being used. 

      Dave-Silva-2
      Dave-Silva-2
      New Participant
      July 15, 2024

      Wow, thank you.

      It's questions like this that had me concerned about the exam, which I passed easily yesterday. I found the exam to be easier than the practice one.

      alysha_khan23
      alysha_khan23
      New Participant
      June 27, 2024

      @ellekay @suneethadadi31 @lizmalinowski @yakshisharma @DaveSilva 

      Official Wrap-up

      It's been such a pleasure chatting and learning alongside all of you!

      For those of you applied for the voucher, you should receive it by EOW. The codes expire in a month. Please schedule your exams AFTER you receive the code. 

      I think you should be able to schedule the exam for a time frame of your own convenience but I highly recommend scheduling it ASAP while the knowledge is still fresh.

      If you want to stay connected with me, you can find me on LinkedIn or MOPsPROs

        Dave-Silva-2
        Dave-Silva-2
        New Participant
        June 28, 2024

        Thank you Alysha! This has been a great experience and I'm excited to take the exam (hopefully next week).

        Happy to have served as your unofficial QA person 🙂

        Dave-Silva-2
        Dave-Silva-2
        New Participant
        June 17, 2024

        Hi all,

         

        We are considering doing an instance refresh -- has anyone gone through that process?

        We're trying to determine the implications of it and weighing the pros and cons.

         

        I created a thread on Nation:

        Marketo Instance Refresh - Marketing Nation

        alysha_khan23
        alysha_khan23
        New Participant
        June 18, 2024

        Hey @dave-silva-2! I'm not familiar with instance refreshes but I would start by asking your Account Director to outline exactly what will happen (which it sounds like you are doing). Once we have that list of what exactly will change, the community can certainly help you think through the ramifications of those changes.   

        alysha_khan23
        alysha_khan23
        New Participant
        June 17, 2024

        @suneethadadi31 @yakshisharma @ellekay @lizmalinowski @dave-silva-2 

         

        Welcome to Week 4 (woohoo, we made it!) Here's our plan for this week:

         

          Dave-Silva-2
          Dave-Silva-2
          New Participant
          June 17, 2024

          Hi Alysha, thanks for the latest quiz!

          It seems there isn't a correct answer set for the "Which report allows you to group people by any attribute and includes opportunity information with drill-down capabilities?" question.

           

          Otherwise, I was happy to get them all correct 🙂

          alysha_khan23
          alysha_khan23
          New Participant
          June 17, 2024

          @dave-silva-2 Thank you being my beta tester 😂  I'll share all the correct answers later this week.

          alysha_khan23
          alysha_khan23
          New Participant
          June 10, 2024

          @lizmalinowski @suneethadadi31 @dave-silva-2 @yakshisharma @ellekay @pareenko 

           

          Welcome to Week 3! Here's our plan for this week:

           

            Dave-Silva-2
            Dave-Silva-2
            New Participant
            June 10, 2024

            Thanks Alysha!

            I just completed the test.

            I think the first question is worded wrong, though, since it indicates "is the benefit" (singular), but then expects multiple responses.

              alysha_khan23
              alysha_khan23
              New Participant
              June 3, 2024

              @ellekay @dave-silva-2 @pareenko - Got a specific nudge for you three 🙂 Haven't seen a ton of comments for y'all so want to make sure you're getting your questions answers. Let me know how I can be helpful!

              Dave-Silva-2
              Dave-Silva-2
              New Participant
              June 3, 2024

              Hi Alysha,

               

              I've been following along in the thread -- just haven't had many questions about the prep material so far.

               

              However, one thing that came up with me team is the execution order of campaign processing.

              I found the articles below, which outline the priority, but they don't seem to go into detail about how prioritization works when multiple campaigns are essentially the same. If they are set to the same priority, and contain the same flow steps (say, an alert), but for different alerts, does it just come down to alphabetical order? Or perhaps creation date of the campaign?

               

              How Campaign Processing Works - Marketing Nation (marketo.com)

              How to Control Order of Operations in Marketo - Marketing Nation

              alysha_khan23
              alysha_khan23
              New Participant
              June 5, 2024

              @dave-silva-2 Great question! It will be based on the time stamp of when the campaign was added to queue to run. If something of higher priority comes into the queue then it would take priority and then return to the queue based on when the lower priority things were added.

              alysha_khan23
              alysha_khan23
              New Participant
              June 3, 2024

              @lizmalinowski @yakshisharma @suneethadadi31 @dave-silva-2 @ellekay @pareenko 

               

              Let's kick off Week 2! Here's our plan for this week:

               

              • Review Section 2: Marketing Activities/Campaign Management in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section accounts for 46% of the exam so let's make sure we understand the main concepts really well!
              • Continue to review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with. 
                suneethadadi31
                suneethadadi31
                New Participant
                June 4, 2024

                @alysha_khan23 - Is it only for me the link to Adobe Marketo Engage Business Practitioner Expert Prep Guide  doesnt work 

                 

                 

                Areas that I might need help is of the below - 

                 

                • Summarize the utility of Webhooks in Marketo and how they are used
                • Tricky questions on Communication Limits

                Thanks,

                Suneetha

                 

                yakshisharma
                yakshisharma
                New Participant
                June 5, 2024

                This link is not working for me too

                ellekay
                ellekay
                New Participant
                May 29, 2024

                Took the first test - I thought I got a lot more wrong than I did. I do get major anxiety when I take the test!

                Def. have to read the questions carefully though!

                alysha_khan23
                alysha_khan23
                New Participant
                May 30, 2024

                @ellekay This is a great score for a first attempt! And yes, reading the questions closely is super critical for a lot of Adobe cert exams. They like to get tricky with the wording and answer choices. 

                alysha_khan23
                alysha_khan23
                New Participant
                May 28, 2024

                @ellekay @lizmalinowski @suneethadadi31 @DaveSilva @yakshisharma @Greninja 

                 

                Welcome to Week 1! Here's our plan for this week:

                 

                • Review Section 1: Administration and Maintenance in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. 
                • Review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with. 
                • Take the official practice and send over notes of what questions and areas you struggled with. We will retake this test in Week 4 to help track your growth and learning. 

                  • To take the practice test:

                    • First, log in to the Adobe Credential Management System with your Adobe ID.

                    • Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

                I'm located in the Chicagoland suburb so I will be typically be responding in this thread CST mornings. Let's get this party started!

                  L
                  lizmalinowski
                  New Participant
                  May 29, 2024

                  Took my first practice test and got an 84%! 

                   

                   Here are my takeaways/opportunities for improvement:

                  • Identifying global assets
                  • Better understanding of 'Used By'
                  • Improvement of how to do quality checks
                  • How to assign the appropriate acquisition program 

                  Areas of strength:

                  • Lead Management
                  • Administration and Maintenance
                  • Data Management

                  Summary: I found the scenario questions the most difficult. It was hard to discern the differences between the options that way the questions were written. Will need more practice here! Anyone else have any links or tips to share to help me in this area?

                    alysha_khan23
                    alysha_khan23
                    New Participant
                    May 29, 2024

                    @lizmalinowski This is fantastic!

                     

                    For the areas of improvements, I'll pull together some links/resources in the next few days. Can you clarify exactly what you mean by a better understand of Used By and how to do quality checks? Screenshots of relevant questions will also help.

                     

                    For the scenario questions, do you mind sharing a few examples? The exam wording can be tricky so don't feel too bad!

                     

                    And I'm asking about scheduling the exam so stay tuned.

                     

                     

                    L
                    lizmalinowski
                    New Participant
                    May 28, 2024

                    My name is Liz Malinowski. I live in Connecticut and currently work in B2B SaaS for a Healthcare/Gov't tech company. I've been working in Marketing for more than 12 years in various roles, making the transition to Marketing Ops almost 4 years ago. I am so excited to be here and to have been selected for this mentorship program!

                    • How long have you been using Marketo? 3-4 years
                    • How do use Marketo in your current role/previous roles? Campaign building, lead scoring, emails, inbound lead management and routing
                    • What areas of Marketo are you most comfortable with? Marketing Activities and Design Studio
                    • What areas of Marketo are you least comfortable with? Analytics and Admin - would love to dig into all the uses for APIs!
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