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February 7, 2011
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Option to Text Only Emails

  • February 7, 2011
  • 55 replies
  • 14889 views
We would like to have the option to send text-only emails as a blast, due to issues with deliverability with HTML, as well as to make an email look more authentically like a sales email. I'm aware that this would effect our ability to see opens in reporting, but it would still be good to have this option.

55 replies

October 28, 2011
I feel this the ability to honor a contact's text only preference is a must-have for Marketo. Many companies block tracking pixels and a text only message would be a great work-around without giving up tracking for the rest of your database.
October 24, 2011
subscribing
October 8, 2011
subscribing
September 15, 2011
Plain text email is a requirement for us. If we have to, we can send our own (on behalf of our clients), but we would much rather
have an integrated solution.

On that note, the automatic conversion from HTML is pretty bad, particularly in discarding any links that are present in the HTML. While image refs must be discarded, text links can be easily migrated.
September 14, 2011
Reading through all of these ideas is really depressing.  We're a new customer of Marketo.  I had assumed - and was even told to some regard - that many of these ideas/requests were already part of the solution (forward to a friend that includes unique tracking links, renaming of folders/files, flexible landing page templates with the same features as email templates, etc.)... And now this.  Every email service provider I've used in the past had the ability to send plain-text emails without sending the HTML part.  Most email clients ignore the plain-text version anyway, so it's pretty much useless when sent as a multi-part email.  Please Marketo, consider this for a future release (sooner, rather than later).  In today's environment, deliverability is such a challenge - if recipients can't receive/read your emails, all of the other bells/whistles are useless.
August 9, 2011

I agree with Alex S – we send a lot of emails to government agencies and universities that won’t accept HTML emails.  A true text only email is needed.

June 29, 2011
subscribing
June 16, 2011
We'd like to push to text only emails as well as we have similar feelings to those already stated in this thread.

Let's get this feature in there sooner rather than later.
June 9, 2011
Good Option to have.  Please add
June 9, 2011
Good Option to have.  Please add