Visualize your Marketing Goals with Engagement Map | Community
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Ambika_Shetty
Ambika_Shetty
New Participant
June 21, 2023

Visualize your Marketing Goals with Engagement Map

  • June 21, 2023
  • 20 replies
  • 23524 views

The Marketo Engage team is thrilled to announce our latest feature – Engagement Map.

 

The value of Engagement Map lies in the ability to build out reusable campaigns aided by intuitive visualization. It brings in a layer of simplicity in a sophisticated tool. Engagement Map is the visualization of the power that Marketo Engage has brought to our customers for years!

 

 

Here are some high value use cases that you can achieve with Engagement Map:

  • Easily manage and validate interconnected campaigns with visualization
  • Increase operational efficiency with enhanced error handling and troubleshooting
  • Accelerate time to value by quickly onboarding new users
  • Improve alignment across key stakeholders with intuitive visuals that provide insight into complex campaigns

 

Engagement Map helps marketers at all levels

 

 

How it works

 

Engagement Map will be available to all users with access to Smart Campaigns in their current Marketo Engage instances on August 1st .

 

Check out this space for more information and documentation in the coming weeks!

 

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    20 replies

    Michael_Florin-2
    Michael_Florin-2
    New Participant
    October 4, 2023

    Yes. You should see this button on all your Smart Campaigns:

     

      A
      adarshs
      New Participant
      October 3, 2023

      Hi @ambika_shetty ,

       

      This feature is live?

       

      Darshil_Shah1
      Darshil_Shah1
      Community Manager
      August 19, 2023

      Yeah, they renamed it to Engagement Map a few weeks back. Hopefully, this is the final one now! Also, Adobe said that they'll release the rest of the Editing features in the Engagement Map soon.

      Dan_Stevens_
      Dan_Stevens_
      New Participant
      August 18, 2023

      There are no editing features of this.  In fact, it's not even called "Engagement Canvas" anymore - just "Engagement Map".  Will the rest of the capabilities of engagement canvas be released at a later date?  Specifically, what's mentioned here: https://nation.marketo.com/t5/product-blogs/marketo-engagement-map-a-visual-tool-for-building-and-managing/ba-p/337913.

       

      I'm most interested in this:

       

      Ambika_Shetty
      Ambika_ShettyAuthor
      New Participant
      July 31, 2023
      David_Gallaghe2 You should be able to access this feature end of this week when the next Marketo release 🙂 
      Michael_Florin-2
      Michael_Florin-2
      New Participant
      July 31, 2023

      I wonder if I'm missing something here, but it seems to me that I can't "build" or "manage" anything in this canvas, can I? All edit buttons lead me back to the classic Smart Campaign view. Actually I had expected this canvas to be an alternative editor.

        Darshil_Shah1
        Darshil_Shah1
        Community Manager
        July 31, 2023

        OOH! I see what you're saying, @kirtiag1! @ambika_shetty, indeed it'd great to have an option to export the Engagement Canvas with filter details and their logic as well.

         

          Zoe_Forman
          Zoe_Forman
          Community Manager
          July 31, 2023

          Could the filters be added a note to the download doc?

           

          K
          kirtiag1
          New Participant
          July 31, 2023

          Thanks @darshil_shah1 , but I am referring to the exported file. Filter details are not present in downloaded doc.

           

            Darshil_Shah1
            Darshil_Shah1
            Community Manager
            July 31, 2023

            @kirtiag1, all the filters along with the filtering logic are shown in the right rail when you click on the filter card in the engagement canvas. See the below snapshot from my Sandbox instance:

             

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