Product Communities

Session Details Learn how GenAI and Adobe Experience Manager Sites can help you address content challenges and increase conversion in record time. Learn from customers who have harnessed GenAI to improve web performance while simultaneously reducing operational expenses. In this session: -> Explore the proficiency of Experience Manager Sites in generating on-brand content, tailored to specific audiences and regions -> Gain insights from customers who have harnessed GenAI to elevate key performance metrics while simultaneously reducing operational expenses -> Delve into Adobe’s use of insights to enhance generated responses based on performance metrics Session Schedule 26th March, 2024 | 4:00 PM - 5:00 PM Speaker(s) Corey Dulimba - Adobe & Karthik Muralidharan - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Se

Session Details Customers expect fast, unified experiences across every touchpoint, increasing demands on your marketing stack. Fragmented tools make it difficult to adapt quickly, scale content creation, and deliver engaging experiences, ultimately resulting in slow time to market, operational inefficiencies, and sub-par experiences. Hear how Adobe.com, one of the most highly visited sites in the world, standardized on Edge Delivery Services in Adobe Experience Manager Sites across 30,000 pages globally and over 75 regions to build a performance-first foundation that supports growth and delivery of unified experiences at the needed scale and speed. In this session: -> Best practices to standardize for consistency at scale across business units, channels, and regions -> How to use the latest innovations to unlock agility and flexibility -> What Adobe has achieved in increased performance, engagement, and time to market across the site Session Schedule 27th March, 2024 | 8:00

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Session Details Root for the finalists of our global Adobe Experience Manager Rockstar search as they share their smoking hot tips, tricks, and strategies for content management. Each participant has a fixed number of minutes to talk about a business challenge and present a live demo of how to use Experience Manager and other Experience Cloud solutions to solve it. Come have a blast as we entertain and deepen your digital marketing and technical repertoire to become your company’s Experience Manager rockstar. The winner, chosen by our esteemed judging panel, which includes Adobe engineering leaders and a past rockstar winner, will be announced during the session. This intermediate session is suitable for all industries. Session Schedule 26th March, 2024 | 4:00 PM - 5:00 PM Speaker(s) Darin Kuntze - Adobe & Kaushal Mall - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please us

Session Details Learn about the most recent and upcoming innovations for Adobe Experience Manager offered as a cloud-native service. Learn how you can achieve agility to adapt to ever-changing market expectations and always stay ahead of the curve in customer experience management. Innovations we cover include: -> Performance and security enhancements -> Improvements that make Experience Manager easier to set up, use, and extend -> Product intelligence for project and content creation velocity for high-impact experiences by default Session Schedule 27th March, 2024 | 8:00 AM - 9:00 AM Speaker(s) Bertrand de Coatpont - Adobe & Alexander Saar - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register yourself for this session using the registration link shared above. 

Session Details After years of growth and a major acquisition, Fiserv, a global technology leader enabling money movement for millions of organizations worldwide, needed a unified global digital marketing platform to adequately showcase its expertise. The team chose to leverage the power, simplicity, and integration of Adobe Experience Manager as a Cloud Service. As a result, Fiserv transitioned over 3,000 pages to Experience Manager Cloud Service in just 3 months. Learn how Fiserv: -> Created a customized, integrated, and consistent digital experience -> Posted new content 65% faster so that global marketing teams can spend more time on marketing strategy instead of design and development -> Earned top-of-mind brand awareness among financial institutions in the global markets that Fiserv operates Session Schedule 27th March, 2024 | 2:30 PM - 3:30 PM Speaker(s) Peter Parker - Adobe & Robert Heidish - Fiserv Moderator(s) Adobe Content Track Content Management Session Regis

Session Details Forms are so much more than just blank fields to fill out – they’re often a critical point of interaction with your users that lead to conversion, engagement, and ongoing loyalty. An intuitive digital enrollment experience is essential in delivering the best customer experience while also ensuring that your teams are empowered and efficient on the back end. Learn firsthand from Adobe product experts how our exciting 2024 innovations will make form creation a breeze, integrate seamlessly with your tech stack, and reimagine what forms can be across any channel. This session demonstrates: -> Exceptional and effective enrollment experiences using Edge Delivery Services in Adobe Experience Manager Forms -> Agility for authors and developers by leveraging GenAI and modernized UIs to get compliant, accessible forms and communications to market fast -> Business intelligence through data insights and experimentation Session Schedule 27th March, 2024 | 4:00 PM - 5:00 PM

Session Details Compelling, easy-to-use digital forms and documents help increase conversion and build loyalty in your customer base. Yet many organizations struggle with lengthy content update processes, siloed solutions, and difficulty managing security. Join us to learn how LPL Financial, a prominent leader in the retail financial advice market, conquered these challenges and revolutionized their digital document strategy. Seeking a secure and agile end-to-end solution, LPL has replaced point solutions, upgraded their security approach, and streamlined content update cycles, resulting in lower operational costs, accelerating speed to market, and improving the user experience. In this session, learn: -> How LPL Financial leverages Adobe Experience Manager Forms to create enterprise forms and documents in one secure, end-to-end solution that prioritizes speed, security, and agility -> How to build a roadmap for success with digital forms and documents in your organization Sessi

Session Details Adobe Experience Manager as a Cloud Service has been adopted by over a thousand organizations looking to benefit from its incredible performance, scalability, and cloud-native functionality. With recent innovations in Experience Manager, including Edge Delivery Services, generative AI, Universal Editor, and document-based authoring, there has never been a better time to move your web properties to the cloud. This session features: -> Real-world examples to help you choose the right path so that you can gain the confidence to steer your organization to digital excellence -> Various available tools, insights, and best practices for a successful transition to the cloud Session Schedule 28th March, 2024 | 9:00 AM - 10:00 AM Speaker(s) Aditi Dutt Chaudhuri - Adobe & Sean Steimer - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the

Session Details In a world where customers need the latest and best information fast and development teams are continuously delivering features and improvements, Workday needed a way for their information developers to keep pace with these demands. In addition, Workday wanted a modern information experience that could provide better alignment on content across the business, scale with company and customer growth, and have the flexibility and capability to turn its vision into a reality. Join this session to: -> Learn how moving to Adobe Experience Manager platform helped Workday provide a world-class digital experience for its customers -> ee what it takes to migrate content into Adobe Experience Manager Guides and transform to continuous, agile publication in short order Session Schedule 27th March, 2024 | 8:00 AM - 9:00 AM Speaker(s) Stefan Gentz - Adobe & Kevin White - Workday Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete

Session Details MicroStrategy, a pioneer in analytics, is dedicated to helping customers derive maximum value from its products. With customers of varying sizes across the globe, MicroStrategy needed a way to deliver learning that’s personalized and engaging at scale. Adobe Learning Manager assists MicroStrategy in educating more than 20,000 customer contacts worldwide. Through a headless integration of Adobe Experience Manager Sites with Learning Manager, MicroStrategy delivers learning directly on its website, engages users through gamification, and obtains actionable insights to empower users better. In this session: -> Learn how learning has become a core component of experience-led growth -> Discover the impact of personalized learning for customers, partners, and employees in driving exceptional customer experiences -> Explore options for enhancing learner engagement within Adobe Learning Manager Session Schedule 27th March, 2024 | 4:00 PM - 4:30 PM Speaker(s) Allen Par

Session Details Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. In this session, learn how to: -> Maximize customer engagement by delivering fast-loading experiences -> Improve experiences across digital properties by using GenAI together with experimentation -> Simplify content authoring and development processes, and deploy content and code changes faster Session Schedule 26th March, 2024 | 2:00 PM - 2:30 PM Speaker(s) Gagan Mand - Adobe & Cedric Huesler - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask

Session Details Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes GenAI-driven content production and real-time insights, making it the marketers essential tool for daily needs. In this session: -> Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels -> Gain insights into achieving alignment across key organizational functions -> Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation Session Schedule 26th March, 2024 | 4:00 PM - 4:30 PM Speaker(s) Marc Angelinovich - Adobe Moderator(s) Adobe

Session Details Forms are so much more than just blank fields to fill out — they’re often a critical point of interaction with your users that lead to conversion, engagement, and ongoing loyalty. An intuitive digital enrollment experience is essential in delivering the best customer experience while also ensuring that your teams are empowered and efficient on the back end. Learn firsthand from Adobe product experts how our exciting 2024 innovations will make form creation a breeze, integrate seamlessly with your tech stack, and reimagine what forms can be across any channel. This session demonstrates: -> Exceptional and effective enrollment experiences using Edge Delivery Services in Adobe Experience Manager Forms -> Agility for authors and developers by leveraging GenAI and modernized UIs to get compliant, accessible forms and communications to market fast -> Business intelligence through data insights and experimentation Session Schedule 27th March, 2024 | 2:00 PM - 2:30 PM

Session Details Today’s enterprise companies use an average of 120 marketing tools. To keep up, it's essential to have a powerful content supply chain that brings together people, tools, and work streams to effectively plan, create, produce, deliver, and measure content. With Adobe GenStudio and native connections to Adobe applications, Adobe streamlines this process. But how should we ensure that third-party CRM and PIM systems, social media engagement tools, and other systems are leveraging a single source of content truth and benefiting from increased content velocity? In this session, we unravel the exciting possibilities of integrating Adobe GenStudio into your existing enterprise architecture using APIs. -> Discover how to turbocharge your content production by harnessing the transformative power of generative AI-driven content creation, fostering seamless collaboration -> Unlock the key to connected delivery and in-depth content consumption insights Session Schedule 27th

Session Details An efficient, effective content supply chain involves many critical processes and key stakeholders across your organization. Learn how Adobe GenStudio, Adobe Workfront, and Adobe Experience Platform can help you build streamlined and optimized content production cycles. Key takeaways: -> Incorporate generative AI and intelligent automation for unique content processes and workflows -> Generate content with Adobe Firefly, and connect critical services for collaborative editing and delivery with Workfront and Adobe Experience Manager Assets -> Create segments and content variations with Workfront and Adobe Creative Cloud APIs using simple enterprise data and workflow connections -> Activate content with Adobe Experience Platform Offer Decisioning for immediate insights into content performance Session Schedule 28th March, 2024 | 10:30 AM - 11:30 AM Speaker(s) Daniel Hayden - Adobe & David Loyd - Adobe Moderator(s) Adobe Content Track Developer Ecosystem S

Session Details Adobe Experience Cloud can do many things well. Unfortunately, it can’t customize itself... yet. Until then, Adobe Developer App Builder can help you create custom experiences for stakeholders, build integrated content workflows with automation, and easily add synchronized data and content pipelines. Learn practical solutions and best practices to efficiently customize and extend your Experience Cloud applications. Key takeaways: -> Best practices and repeatable development patterns to quickly build customized user interfaces for your specific needs -> ips and tricks for using APIs and events to accelerate business workflows, such as image processing -> Case studies for integrations with Adobe Commerce, Adobe Experience Manager, Adobe Workfront, and Adobe Experience Platform Session Schedule 28th March, 2024 | 1:00 PM - 2:00 PM Speaker(s) Ron Nagy - Adobe & Sarah Xu - Adobe Moderator(s) Adobe Content Track Developer Ecosystem Session Registration URL Check

Session Details Gain expert advice from Adobe Experience Manager Champion customers as they share best practices for leveraging component scalability in content strategy and host a masterclass on expert usage of Multi Site Manager. AEM Champion Mary Alice Orr of AllianceBernstein will explore component dialog mapping, a paramount strategy for building agile and scalable solutions, through two pivotal themes: anticipating needs by mitigating risk based on historical regional requirements and leveraging individual components to create variational use cases as a foundation for future expansion. Session Schedule 28th March, 2024 | 9:00 AM - 10:00 AM Speaker(s) Will Harmon - Adobe, Kelly Hungerford - Sunstar & Mary Alice Orr - AllianceBernstein Moderator(s) Adobe Content Track Skill Builder Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register yourse

Session Details Explore the intricacies of the migration journey to Adobe Cloud Services, whether you’re contemplating or already undergoing a migration. Gain invaluable insights, strategies, and best practices for a successful implementation. In this session: -> Explore strategies to address common challenges associated with migration, including data migration, security considerations, and user adaptation to Adobe Cloud Services -> Learn the importance of meticulous preparation and planning in the migration journey, with insights into stakeholder engagement, resource allocation, and effective risk mitigation -> Acquire practical knowledge through a real example, providing tangible takeaways to empower IT professionals and business leaders in optimizing Adobe Cloud Services for organizational growth Session Schedule 28th March, 2024 | 10:30 AM - 11:30 AM Speaker(s) Susan Aziz - Adobe & Wilson Faure - Cox Communications Moderator(s) Adobe Content Track Skill Builder Sessio

Session Details Create high-quality, personalized content in Adobe Experience Manager Sites with GenAI, no prompting experience necessary. Then, measure the impact of that content through experimentation. Ideal for forward-thinking marketers and web entrepreneurs, this session is a pivotal step toward the future of digital marketing. Learn how to: -> Quickly launch an experiment using Edge Delivery Services in Experience Manager Sites -> Create high-quality, personalized, audience specific content using GenAI -> Measure and take action on insights derived from content performance -> Use GenAI to streamline content production and tailor it to specific audience needs Session Schedule 27th March, 2024 | 8:00-9:30 AM Speaker(s) Dragos Dascalita Haut - Adobe & Ronald Oribio - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question relat

Session Details Dive into the technical intricacies of efficient content management for front-end applications using Adobe Experience Manager Sites for headless content delivery. Gain an in-depth understanding of our robust APIs and eventing solutions for seamless integration into your toolchain. Explore how to empower content creators by enabling in-context editing via the Universal Editor, streamlining the authoring experience, and customize with extensibility to suit your unique needs. Get the knowledge and tools you need to elevate content management, content delivery, and authoring capabilities. Highlights: -> Discover efficient content management for seamless content delivery and maintenance -> Harness the power of our robust APIs and explore the limitless possibilities of customization -> Enable in-context editing for content authors, creating a dynamic and efficient authoring experience tailored to your unique requirements Session Schedule 26th March, 2024 | 4:30-6:00

Session Details Producing personalized and culturally appropriated content across regions and channels while staying on-brand is challenging. At the same time, the need for more engaging experiences keeps growing while marketing budgets stay the same, at best. Learn how to leverage Adobe GenStudio, particularly Adobe Experience Manager Assets, Adobe Express, and Adobe Firefly powered by GenAI, to empower marketers and business practitioners to produce more content based on globally approved assets that is right for their market. Join us to learn how to: -> Ensure that everyone has seamless access to the latest approved assets and easy-to-use content remixing tooling -> Empower users across your organization to remix approved assets to create the content that they need -> Increase marketing agility of your organization while staying on-brand Session Schedule 28th March, 2024 | 8:30-10:00 AM Speaker(s) Alexander Thiers - Adobe & Ben Vanderberg - Adobe Moderator(s) Adobe Con

Session Details Improve engagement and conversion of your digital experiences by making it simple to leverage rich media assets in addition to imagery across your digital channels. Learn how to combine the speed and power of Edge Delivery Services with Adobe Experience Manager Assets, and understand ways of bringing digital assets directly to channel marketers for engaging on-brand experiences across channels. Join us to learn how to: -> Handle delivery of digital media in Experience Manager Assets as a Cloud Service -> Configure access to Experience Manager Assets in Edge Delivery Services document-based authoring and use different asset types for fast online experiences -> Simplify access to approved digital assets for marketers working on different channels by configuring a distribution portal and Asset Selector integrated experience Session Schedule 27th March, 2024 | 1:30-3:00 PM Speaker(s) Greg Klebus - Adobe & Riya Midha - Adobe Moderator(s) Adobe Content Track Con

Session Details With a focused strategy supported by proven best practices and tooling, you can bring the latest Adobe Experience Manager innovations on Cloud Service to your organization. In this lab, we walk you through the process of understanding your transition complexity and creating a comprehensive strategy covering each migration phase. We also highlight the latest tools and process best practices. In this lab: -> Learn how to review results from the Best Practices Analyzer report and successfully resolve code and content issues -> Gain skills and knowledge to create a successful strategy for your move to Cloud Service Session Schedule 28th March, 2024 | 11:00 AM-12:30 PM Speaker(s) Chris Lotton - Adobe & Guy Pelletier - Adobe Moderator(s) Adobe Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register

Session Details Tailored for Adobe Experience Manager developers dedicated to delivering code that elevates user experiences and optimizes conversion metrics, this hands-on experience will enhance your skills and development process. Access and use Cloud Manager to accelerate velocity of experiences delivered to your customers. Learn how your business can benefit from the ability to: -> Leverage the content delivery pipeline to deploy changes to your Content Delivery Network, extending to Web Application Firewall rules and beyond -> Shift testing, quality assurance, and performance evaluation to the early stages of development -> Harness the capabilities of Google Lighthouse to elevate your website’s speed, performance, and overall user experience -> Accelerate your Edge Delivery Services journey in Cloud Manager and get your site up and running in mere minutes. Session Schedule 28th March, 2024 | 1:30-3:00 PM Speaker(s) Shankari Panchapakesan - Adobe & Razvan Caciula