Product Communities

What’s changing? On February 21, 2019, Webkit announced the new release of Safari’s Intelligent Tracking Prevention (ITP), known as ITP 2.1 and ITP 2.2 shortly thereafter. With ITP 2.x, all persistent client-side cookies, i.e., non-session cookies created via JavaScript through document.cookie, are capped to a seven-day or one-day expiry.  Mozilla Firefox and Google Chrome have also announced their intent to conform to these new policies, though no details or dates have been released.   How does this impact Web Personalization? As a result of these changes to the cookie policy, 7 days after their initial tracked visit to your domain, the RTP cookies of visitors using Safari (or future affected browser versions) created with the existing versions of RTP JavaScript will expire, and on subsequent visits, they will be tracked as a new visitor.   How does RTP operate? On a person’s first visit to a page where rtp.js is loaded, a new anonymous person record is created in Marke

IssueHow page views and form fills are counted in the statistics section of a Marketo Landing Page asset. SolutionHow they're calculatedWhen viewing the Landing Page asset in either Design Studio or Marketing Activities, the statistics section provides information regarding page views and form fill outs, if the page has a form located on it.  The page views are a cumulative total indicating how many times the page was loaded, regardless if the visitor was a known record in the database. This means anonymous people can record a view here, due to Munchkin tracking on the page. This section provides a total number of views, not unique visits. This means that a person can load this page multiple times and each visit will be tallied in this section.The form fills section (x Filled out Form (x%)), indicates how many times a visitor filled the form out on the page, if it has one. This total is also counted in the same way the views section is, meaning it's a total n

NOTE: To secure your Marketo landing pages requires either Marketo SSL for Landing Pages (obsolete service) or Secured Domains for Landing Pages. Please contact your Marketo Customer Success Manager for more information or to purchase.   With Marketo’s Secured Page Services: SSL for Landing Pages, Marketo customers were responsible for providing the original SSL certificate and updated certificates upon expiration. If you have reached this page because you are providing an updated certificate, an upgrade is required.   What’s changing: Marketo has discontinued the Secured Page Services: SSL for Landing Pages service and its manual certificate renewal process. This is being replaced with the Marketo Secured Domains for Landing Pages product which provides all needed certificates and manages renewals automatically.   Action Required: Please contact your Marketo Customer Success Manager to add the the Secured Domains for Landing Pages product to your subscription.

NOTE: To secure your Marketo landing pages requires either Marketo SSL for Landing Pages (obsolete service) or Secured Domains for Landing Pages. Please contact your Marketo Customer Success Manager for more information or to purchase.   If you have already secured your Marketo landing pages with Secured Domains for Landing Pages and now need to add additional subdomains to be served securely, please follow the steps below: Step 1. Create your new subdomains (CNAMEs and Domain Aliases)Step 2. Submit a support case to secure your new subdomainSTEP 3: Create New Landing Pages   Step 1. Create your new subdomains (CNAMEs and Domain Aliases) To secure a new subdomain, please create the CNAME(s) and domain alias(es) in your instance. For more information on this, please see: Add Additional Landing Page CNAMEs.   Step 2. Submit a support case to secure your new subdomain Once you’ve created the new subdomain (CNAME and domain alias), please click the link below to

Article Text

Any emails being sent as part of 'Forward to Friend' will create that user as a new lead (provided that the lead does not already exist in Marketo). When leads are created in Marketo via the 'Forward to Friend' feature, Marketo automatically unsubscribes the lead records in order to protect our global customers from anti-spam laws. This is because a lead being sent a forwarded email doesn't qualify as opting in to a mailing list and also prevents them from getting any other emails by accident.    

Article Text Using URL parameters are an important way to organize your web analytics and tracking.   With Marketo Web Personalization, when a web visitor clicks on a personalized Web Campaign we add a parameter to the URL. This parameter is "?iesrc=ctr". Having this parameter allows you to report on your web analytics to see and compare all the clicks on Web Personalization campaigns and overall performance of your personalization strategy.   The Marketo Predictive Content application also includes a URL parameter every time a visitor clicks on predictive content (from the bar, rich media or email). The URL parameter used here is "?iesrc=rcmd".   You can also add your own UTM parameters to the URL link you have in your Web Personalization Campaign or your Predictive Content piece.   The most common URL parameter tools we see customers using is the Google Analytics tool.   In their words "This tool allows you to easily add campaign parameters to URLs

Article Text Image: Step Flow for Predictive Content for Web and Email What is Auto Content Discovery? This post explains the first part of the flow image above: discovering, mapping and tracking your content assets. Content Discovery is used in the Predictive Content app to auto-discover all the content assets (videos, pdf, blog posts, press releases, white papers, etc.) on a website/domain. Once discovered, you have the ability to see how your content is performing and to decide which pieces of content should be prepared, approved and enabled for the Predictive Content outcomes on web (either in the recommendation bar or rich media) and email.   Setting up Predictive Content and Content Discovery See Set Up Docs: docs.marketo.com/display/public/DOCS/Getting+Started+with+Predictive+Content Steps RTP Javascript tag is installed on all your web pages (Note: RTP is now called Web Personalization)Set Asset Discovery to On Asset Discovery auto-discovers extensions (PDFs, PPT

Included in this article:   OverviewLimitationsError Handling and Troubleshooting Overview No-Draft for Snippets allows you to distribute snippet changes without drafting approved assets using it. All assets using the edited snippet get the updates and maintain their respective status: Approved assets get the snippet updates and stay approvedDrafts get the snippet updates and stay in draft mode No-Draft is automatically enabled for all Administrator roles. An admin can then enable this feature for any additional role. While No-Draft Snippets are very useful, they do have some limitations and issues that tend to arise. This article will show you what those limitations are and how to troubleshoot issues that can come up.   Limitations This feature is designed to save time with the snippet approval workflow. There are a few limitations to be aware of: No-Draft will not work if you replace one segmentation with another one in the same snippet. However, No-Draft wil

Issue description:  The token {{member.webinar url}} does not populate when you send a confirmation using an Email Program within the Event program.   Issue Resolution:  When you use an Email Program to send your webinar confirmation, the token {{member.webinar url}} is only able to look at the membership properties of the Email Program, not the top-level Event program. Because of this, it is not able to populate the token.  Instead, you should send your webinar confirmations using a Smart Campaign inside the Event program.  

Article Text Included in this Article:     Enabling or Checking if the Tag is Enabled Validating the Tracking Code Checking if the Tag Executes the Tracking and Personalization Code   Enabling or Checking if the Tag is Enabled        Log in to RTP and enable the tag within the Account Settings page.          Confirm the Tag toggle is set to On     Validating the Tracking Code   Check if the RTP tracking code is injected into your website's pages.        In a web browser, open the developers console. Go to Network, Search for rtp. Locate the rtp.js.     Checking if the Tag Executes the Tracking and Personalization Code   You should see four RTP calls: rtp.jstrwmsg, appearing twice   If you only see the first rtp.js call but not all other calls, check the following:   Validate the tag's account ID In RTP, go to Ac

  OverviewAdd Leads to Static ListsUse Custom Fields Overview Lead records have two primary components – lead attributes and activity logs. Lead attributes are the fields and field values within the lead record. For example, Job Title is a lead attribute. Lead Name is a lead attribute.Activity logs record the actions Marketo or the lead themselves have taken. For example, sending an email to a lead is an activity that would show in the activity log. If the lead opens the email or visits a tracked page, those activities would show in the activity log as well.   Activities in the activity log are only retained for 25 months, or 37 if you have purchased the premium data retention option. The main way to store activity data beyond the Data Retention Policy timeframe is to use the Bulk Extract API. There are two other ways you can keep a reference of these activities after the end of the Data Retention period, and they can be referenced within the Marketo UI. This article

  OverviewSSO Authentication Updating SSO CredentialsTips SSO Only LoginWait to disable the existing certificate Overview Marketo’s Single Sign On (SSO) feature allows your company to use your own company’s SSO service to authenticate your login into your Marketo instance. Your initial setup of the SSO is covered in the documentation here.   You may need to change your SSO authentication settings after the initial setup. This document will show you the process on how to do so.     SSO Authentication The Identity Provider (IdP) you use will provide you with your SSO authentication credentials and security certificate. Marketo uses this information to validate your login from your IdP, so these credentials come from your IdP.     Updating SSO Credentials Once you have retrieved the new security certificate, you can enter it into Marketo.   1. Under Admin click on Single Sign-On. 2. Select Edit in the SAML Settings 3. Enter you

Article Text Explanation: In RTP the tracking is session-based, similar to most web analytics tools. A session starts with the first page view and ends 30 minutes after the last click on the website. For example: Scenario   RTP Result Visitor views 1 page on the website and leaves1 visit & 1 page viewVisitor views 2 pages on the website within 30 minutes and then leaves 1 visit / 2 page viewsVisitor views 1 page on the website, leaves, then returns 45 minutes later and views 1 page 2 visits / 2 page views

Overview RTP works very closely with your Marketo Lead Database to pull information about previous visitors, which makes it important for Marketo and RTP to keep accurate and matching information about visitors. There are 3 scenarios that can arise based on how much information is known about the visitor, and each is handled differently. These scenarios are described below.     New Lead with no Email Address and no Marketo Cookie When this kind of lead fills out a Marketo form: Their Marketo cookie is createdLead details will be updated and the Marketo-RTP sync process is initiatedThe lead will then be known to RTP and potentially eligible for personalized campaigns         Lead with Email Address but no Marketo Cookie When this kind of lead receives a Marketo email campaign and clicks on a link in the email: A new Marketo cookie is created for themThis creation initiates the Marketo-RTP sync process     Known Lead with an Emai

Article Text Included in this article   OverviewThe BackgroundThe ProblemThe Solution Overview RTP gives a dashboard that provides lots of valuable information about your RTP instance and how everything is performing. One of the widgets in this dashboard is Top Industries. This widget is designed to give you a breakdown of the top performing industries, but sometimes the industry widget is empty:   The Background When a segment is saved in RTP, it is automatically assigned a type.  If the segment contains only the Industry filter, then it is assigned the 'Industry' type and is included in the Industry widget on the dashboard. So, this widget only contains information on Industry segments. If it is not an Industry segment, it will not be included here.   The Problem You can obviously add more filters to the segment other than Industry. However, if the segment contains other filters, then it is assigned the 'Complex' type and is not included in the Ind

Article Text FAQs included in this article   How long does it take to see RTP data in Google Analytics?Should I develop any custom code to send the RTP data to Google Analytics?Are the data events sent to Google Universal Analytics marked as non-interation?What needs to be configured in Google Tag Manager to enable to GA integrationImportant note about getting help from Marketo Support: Overview RTP has great a integration built in with Google Analytics that will pass data through for you. This doc will answer some of the most frequently asked questions about this integration.   How long does it take to see RTP data in Google Analytics? Custom Variables (classic Google Analytics version) or Dimensions (Google Universal Analytics version) should show up after up to 24 hours.Custom Events show up in Real-Time   Real-Time Data details: About Real-Time - Analytics Help Real-Time Data is available in all Google Analytics accounts. No changes to the tracking code a

Overview These instructions will show you how to add a filter to Segments that will prevent a visitor from seeing the same campaign twice. When done this way, each visitor will only see the associated Campaign once and won't see it again.     1. Locate and select the User Context API filter (in the API category).     2. Select "Campaigns - Viewed" from the "Select field to add" drop down.   3. Select "is not" and insert the Campaign ID.     Where to find the Campaign ID The Campaign ID is the identifier used by RTP to specify which Campaign you are referencing. It can be found in the URL for the campaign once you've navigated to it. Look for the number in the end of the URL, just after "reactionId=".              4. Click the plus sign to add a second field to the filter. Choose "Campaigns - Viewed" as the second field, same as the first.   5. Select OR from

Article Text Included in this Article: OverviewChecking for Segment MatchesReasons for not Matching TyposNon-exact Matches   Overview   Using segments, you can target specific organizations by using the Named Accounts attribute in the segment editor. With this attribute, you can select all organizations in a Named Account List or by manually selecting organizations.     However sometimes we see one of those organizations visiting the website but it doesn't match the segment, even though it is included in the segment list.     Checking for Segment Matches   If a list was created manually, it's possible the organization wasn't included in the segment list in the first place. To check:        Go to the Organizations tab          Use the search bar to search the name of the organization in question   If the organization was entered in the list correctly, it will be

Article Text Included in this article   OverviewInclude PagesTarget URLUse Case   Overview Target URL and Include Pages are both RTP terms that sound the same and get confused together, but they have different uses and meanings. This doc will go over what the differences between them are and how each can be used.     Include Pages "Include Pages" is a filter used in Segments that will look for visitors who have been to specific pages. This filter will make the segment match for the visitor when they go to the designated page during the visitor’s session. If the visitor goes to one of the "Included Pages" during their session, then they match for the segment.     Target URL "Target URL" is used in RTP Campaigns. In the campaign editor, the Target URL defines which page(s) the campaign will be displayed on. So, whenever the campaign is called by a segment, it will only be displayed on those pages specified in the Target URL area of the ca

Article Text Included in this Article:     OverviewCheck Tag and Content Discovery are OnCheck Content PatternsVerify Content Discovery is Working   Overview   If you notice that RTP is not tracking clicks to your Content Discovery pages, there are a few troubleshooting steps you can take.   Check Tag and Content Discovery are On       Go to Account Settings          Check Tag and Content Discovery     "Tag" and "Content Discovery" must both be enabled for Content Discovery to work. Follow this article if you are having issues with your RTP tag or want to verify that it is working correctly.   Check Content Patterns        In Account Settings, go to the Content tab     Check that the URLs entered in the Create Content Patterns section match the URLs you wish to use with Content Discovery       Verify Content

Article Text Included in this article   Overview Editing Labels Deleting Labels Overview RTP will allow you to add labels to your Segments and Campaigns. Here are the directions on how to do so: Label Your Segment - Marketo Docs - Product Docs Label Your Campaigns - Marketo Docs - Product Docs Sometimes Labels need to be changed or removed.     Editing Labels Currently it is not possible to edit labels   Deleting Labels You can delete labels using following process: 1. Filter the the page by the label you want to remove. 2. For each segment or campaign displayed, click the select box and then click Set Label 3. In the Set Label list, uncheck the label you want to delete.  When the label is removed from all segments/campaigns, it will be removed automatically  

Article Text Included in this Article:   Overview The Problem The Solution Rich Media Content Recommendation Engine Info     Overview The Content Recommendation Engine (CRE) is a powerful tool that will allow you to promote online content to your visitors based on their behaviors and the performance of the content itself. When the RTP tag is used on multiple domains, it will pull in all available content regardless of which domain it's on. For some marketers, this can be a problem.     The Problem With the standard Content Recommendation Engine, this is an expected behavior. You can't limit the the recommendations from one domain to stop showing up on other domains. The content being recommended will show across all domains where the RTP tag is in use.     The Solution There are two types of Content Recommendation Engine. The Rich Media Content Recommendation Engine will let you get around this problem.   The standard Content

Article Text Included in this article   OverviewTroubleshooting Steps Verify Global SettingsCheck for CRE Excluded URLsVerify Content Being RecommendedMake Sure the Page Has the RTP Tag RunningClear Your Browser's Cache and Cookies Overview The Content Recommendation Engine allows content assets to be promoted to visitors on your website. But what happens if it stops working? This doc will show you the common things to check and troubleshooting steps to try to get it working again.     Troubleshooting Steps   Verify Global Settings The CRE can be switched on or off for your entire RTP instance whenever you want. It's possible that another user may have switched it off and not turned it back on again (it happens more often than you'd think). To enable or disable the CRE globally, go to the Account Settings page and look for the Recommendation toggle switch. Full directions can be found here.     Check for CRE Excluded URLs You have

Article Text Included in this article: OverviewMissing or Extra HeadersIssues with QuotesInvalid CharactersInvalid Country or State Names   Overview   The Named Accounts feature is a way to target your RTP Campaigns to specific Accounts in a Segment. It's a powerful tool for targeting specific organizations, but you may encounter errors when uploading the list of Accounts you wish to target. This doc will go over over the most common problems experienced when trying to upload a CSV file to a Named Accounts list. To learn how to upload a Named Accounts list, follow this article.     Missing or Extra Headers   The first line of your CSV file should be, in order: Name, Domain, Country, State. Make sure there are no extra columns or white spaces at the end of the line. See the screenshot below for an example of how to format your headers     Issues with Quotes   Occasionally Excel will use curly quotes, which look like these: “ ”.