Product Communities

Session Details With millions of customers worldwide, T-Mobile faces the challenge of ensuring that every interaction with customers feels personalized and delightful — no matter where they are. Learn how T-Mobile successfully blends content and data together to deliver connected, personalized, and consistent experiences across channels, boosting engagement and conversion while also reducing operational overhead and time to value. Key takeaways: 1. Developing a personalization framework by evaluating the customer journey and defining key use cases in a phased approach to gradually scale and evolve personalization strategies 2. Leveraging Adobe Experience Manager Sites and Adobe Journey Optimizer to eliminate siloes, establish a single source of truth, and deliver seamless, personalized experiences at scale 3. Enhancing existing journey elements and tools for faster time to value and aligning them seamlessly to deliver a unified, cohesive journey Session Recording Session Schedule 18t

Session Details UPS.com processes over a billion visits per month across 200+ countries, making it one of the most complex digital ecosystems in the world. Hear how UPS partnered with Adobe Experience Manager with Edge Delivery Services to modernize its CMS, delivering lightning-fast page load times, personalization, and scalable content workflows. Whether you’re looking to streamline development, improve performance, or deliver more impactful customer experiences, get actionable insights to help your business thrive. Key takeaways: 1. Why UPS tackled the challenges of moving from a legacy platform to Adobe Experience Manager Sites Edge Delivery Services  2. How to navigate large-scale CMS transformations and deliver results quickly, even in highly complex environments 3. Business impact of UPS’s transformation and what’s on the horizon for its digital strategy Session Recording Session Schedule 18th March, 2025 | 1:00PM - 2:00PM Speaker(s) Nikunj Merchant-Adobe, Kapil Gupta-UPS

Session Details Poor digital experiences can lead to lost revenue. Yet, marketing teams struggle to assemble winning experiences for their customers. The experience creation process is long and inefficient, starting with not knowing what’s the most relevant content to use, which content to repurpose, how best to assemble content into experiences, and how to adapt these experiences for regional teams. Adobe Experience Manager Sites and Assets are introducing a solution that accelerates content creation and gives marketing teams the confidence that every experience assembled is the best one possible. Key takeaways: 1. Learn how Experience Manager is solving core experience creation challenges that plague marketing teams  2. See demos in action, and learn how your marketing team can effectively turn content into winning experiences in minutes  3. Hear real customer examples on how they’ve transformed their journey for faster, cost-effective creation Session Recording Sess

Session Recording Session Details Content volume continues to rise, especially as more organizations adopt generative AI. Yet, teams face challenges, such as content silos, lack of governance, and manual processes, that limit their ability to activate digital assets quickly and effectively across channels. Adobe Experience Manager Assets taps into gen AI capabilities to help teams solve these challenges and deliver more impactful content faster. Organizations maintain access to their assets through an intuitive portal or the applications their users are comfortable in — so content is discoverable, governed, optimized, and delivered according to brand policies and regulatory guidelines.   Key takeaways: 1. Get familiar with the Adobe Experience Manager composable services Content Hub, Dynamic Media, and Content Automation 2. Learn how these services make it easier to find and activate content across web, mobile, and application channels Session Schedule 20th March,

Session Details Many factors can impact how well your experiences perform when it comes to traffic acquisition, engagement, and conversion. Today, brands leverage a range of tools just to identify and prioritize issues, and spend significant resources to fix them. To address this, Adobe is introducing a new set of capabilities to help marketing teams and business owners optimize digital experiences by anticipating and detecting opportunities, providing intelligent recommendations, and automating the implementation of these recommendations without the need for specialized resources. Key takeaways: 1. Diagnose and solve technical and nontechnical issues impacting SEO and organic traffic 2. Increase content engagement with gen AI–powered variations and automated experimentation workflows 3. Improve and optimize conversion events, such as form fills and submissions Session Recording Session Schedule 19th March, 2025 | 4:00PM - 5:00PM Speaker(s) Karthik Muralidharan-Adobe & Hyman Chun

Session Details In today’s fast-paced market, organizations must overcome silos that slow down time to market while ensuring financial responsibility amid rapidly increasing content demands. Hear about a large brand’s real-world journey, and get practical insights on fostering collaboration across departments and technologies to enhance efficiency and accelerate marketing efforts. Explore actionable strategies and success stories that illustrate how to leverage digital asset management to elevate your organization and brand. Key takeaways: 1. Discover how to streamline workflows, optimize content, and empower your team to thrive 2. Learn how integrating gen AI with DAM can further enhance efficiencies in both people and processes 3. Uncover effective strategies for navigating challenges and staying ahead of the competition Session Recording Session Schedule 19th March, 2025 | 4:00PM - 5:00PM Speaker(s) Marc Angelinovich-Adobe Solution(s) Adobe Experience Manager Assets Cont

Session Recording Session Details Discover how the Adobe Experience Manager gen AI initiatives can supercharge your brand’s ability to deliver personalized, intent-based experiences across every customer interaction. Learn how to harness both explicit and implicit signals to fuel smarter insights, accelerate content discovery, streamline creation, and enhance governance — all while driving impactful activations. Key takeaways: 1. Explore the framework behind the Experience Manager gen AI approach 2. See demos and innovative use cases in action showing tangible results 3. Walk away with actionable tips to start leveraging gen AI in your own workflows Session Schedule 20th March, 2025 | 10:30AM - 11:30AM Speaker(s) Arthur Balagula-Adobe & Corey Dulimba-Adobe Solution(s) Adobe Experience Manager, Adobe Experience Manager Assets, Adobe Experience Manager Forms, Adobe Experience Manager Sites & Adobe Sensei GenAI Content Track Content Management Session Registration URL Check Here

Session Details Forms are a key catalyst for capturing leads and converting them into loyal customers. Experience Manager Forms supercharges conversion rates at every touchpoint in the user journey through optimized form-filling experiences, nurturing data-driven segmentations, and personalized customer communications. Learn firsthand from Adobe product experts how our exciting 2025 innovations drive business agility and elevate conversion rates across all channels with the power of gen AI.  Key takeaways: 1. Agility for forms authors and developers by leveraging gen AI to enable intent-based authoring 2.Modernized UIs to quickly create and optimize forms and communications for faster time to market  3. Personalized enrollment journeys powered by optimized interactions and data-driven insights  4. Effective form conversion strategies across all touchpoints to drive higher ROI Session Recording Session Schedule 19th March, 2025 | 2:30PM - 3:30PM Speaker(s) Arun Tan

Session Recording Session Details Learn about the most recent and upcoming innovations for Adobe Experience Manager offered as a cloud-native service. Discover how you can achieve agility to adapt to ever-changing market expectations and always stay ahead of the curve in customer experience management. Key takeaways: 1. AI and gen AI for project and content creation velocity for high-impact experiences by default 2. Improvements that make Experience Manager easier to set up, use, and extend for developers 3. Performance and security enhancements Session Schedule 19th March, 2025 | 8:00AM - 9:00AM Speaker(s) Shankari Panchapakesan-Adobe & Jesper Spring-Adobe Solution(s) Adobe Experience Manager Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab. Don't forget to register yourself for this session using the registration li

Session Details Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. Key takeaways: 1. Accelerate creation of high-performing, personalized experiences with simplified content authoring and development processes 2. Create intent based experiences by using gen AI to predict content and customer needs 3. Optimize conversion with self-learning experimentation Session Recording Session Schedule 18th March, 2025 | 4:00PM - 5:00PM Speaker(s) Gagan Mand-Adobe & Cedric Huesler-Adobe Solution(s) Adobe Experience Manager, Adobe Experience Manager Sites & Adobe Sensei GenAI Content Track Content Management Session Registration URL Check Here Complete A

Session Details Make sure that you’re getting the most out of your Adobe Experience Manager Assets investment in one session. Walk away with the information you need to empower your teams with the cutting-edge features of the next-gen digital asset management system. Learn about the newest Experience Manager Assets features to set up your team for success. Join this session to learn more about: 1. AI-driven capabilities and automation to transform a single asset into thousands of variations 2. Collaboration among IT, creative, and marketing teams to create personalized experiences quickly 3. How to scale capabilities over time to automatically meet the demands of customers Session Recording Session Schedule 19th March, 2025 | 1:00PM - 2:00PM Speaker(s) Shelly Chiang-Adobe & Apoorva Gupta-Adobe Solution(s) Adobe Experience Manager, Adobe Experience Manager Assets, Adobe Express & Adobe Firefly Content Track Content Management Session Registration URL Check Here Complete AEM Se

Session Recording Session Details Today’s digital-first customers expect personalized, timely, and relevant content from the companies they engage with. Meeting these heightened expectations presents a complex challenge for organizations with vast amounts of marketing and sales assets. Intel is addressing this by using AEM Assets as a central content hub within the fortune 500 enterprise, providing a single source of truth for marketing and sales content used to engage customers and drive deals forward. Key takeaways: 1. How Intel made an enterprise-wide impact through its Intel Digital Library, which serves as the central repository and activation point for marketing and sales assets 2. Best practices for developing and implementing common taxonomy and metadata practices to drive an impact across platforms and departments 3. Strategies for integrating AEM with Adobe Workfront, Marketo Engage, and third-party solutions to maximize content use, ROI, and brand alignment Session Sc

Session Details Adobe Experience Manager Forms is the conversion engine to fully capitalize on engagement and personalization efforts, yet it’s frequently overlooked and perceived as a mere bureaucratic hurdle. Discover how businesses can adopt a gen AI–first approach to orchestrating enrollment journeys that engage users at every touchpoint, from lead generation to enrollment and upselling, ensuring success across the entire experience.  Key takeaways: 1. Agility for forms authors and developers by leveraging gen AI to enable intent-based authoring 2. Modernized UIs to quickly create and optimize forms and communications for faster time to market  3. Personalized enrollment journeys powered by optimized interactions and data-driven insights  4. Effective form conversion strategies across all touchpoints to drive higher ROI Session Recording Session Schedule 19th March, 2025 | 2:00PM - 2:30PM Speaker(s) Melissa Reano-Adobe & Arun Taneja-Adobe Solution(s) Adobe

Session Details Delve into how EY leverages Adobe solutions to enhance regulatory knowledge management. EY leverages search analytics and personalization to create a cohesive and user-centric intranet experience across the enterprise, providing actionable insights that drive informed decision-making and enhance overall efficiency. Learn about the solutions that EY has built, along with their key benefits. Key takeaways: 1. Learn how EY handles millions of content fragments for search and gen AI, employs semantic search and summarization, and uses MicroUI content as a service for seamless integration 2. How DITA tagging and taxonomy improve AI capabilities 3. Integrating Adobe Experience Manager Guides, Adobe Sites, and Adobe Analytics to manage and optimize vast amounts of content Session Recording Session Schedule 19th March, 2025 | 4:00PM - 4:30PM Speaker(s) Joe Hughes-EY Solution(s) Adobe Analytics, Adobe Experience Manager Guides & Adobe Experience Manager Sites Content Track

Session Details Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes gen AI–driven content production and real-time insights, making it a marketer’s essential tool for daily needs.Key takeaways: 1. Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels 2. Gain insights into achieving alignment across key organizational functions 3. Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation Session Recording Session Schedule 18th March, 2025 | 3:30PM - 4:00PM Speaker(s) Ben Chan-Adobe Solution(s) Adobe Experie

Session Details Hear how Telegraph Media Group, the award-winning publisher of The Daily Telegraph, The Sunday Telegraph, The Telegraph Magazine, Telegraph.co.uk, and the Telegraph app, partnered with Adobe Experience Manager Engineering to revolutionize its development process. TMG dramatically accelerated its route to market for new app and web features, unlocking unprecedented value and efficiency. Leave inspired and equipped with the knowledge to drive faster, more efficient development in your Adobe Experience Manager environment. Key takeaways:  1. Learn the innovative methods that TMG used to speed up development cycles 2. See examples of how TMG achieved faster turnaround times for new features  3. Understand how these improvements enabled TMG to increase ROI Session Recording Session Schedule 19th March, 2025 | 3:30PM - 4:00PM Speaker(s) Natalia Angulo Herrera-Adobe &

Session Details Digital interactions are the most critical touchpoints in a customer journey. Brands need to maximize the impact of content to drive measurable business outcomes. Discover the latest Adobe Experience Manager Sites innovations that provide any marketer or developer agile tools to build engaging experiences, supercharge content creation, and accelerate development — right out of the box. Key takeaways: 1. Accelerate creation of high-performing, personalized experiences with simplified content authoring and development processes 2. Create intent-based experiences by using gen AI to predict content and customer needs 3. Optimize conversion with self-learning experimentation Session Recording Session Schedule 18th March, 2025 | 2:00PM - 2:30PM Speaker(s) Gagan Mand-Adobe & Cedric Huesler-Adobe Solution(s) Adobe Experience Manager Sites Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Pl

Session Details Learn essential skills to enhance development productivity in Adobe Experience Manager as a cloud service, speed up go-lives, and deploy feature releases more frequently. Bring transformative content experiences to life by learning essential skills, including cloud debugging, code quality validation, Experience Manager APIs, and CDN configuration. Key takeaways: 1. Supercharge your development efficiency by mastering Rapid Development Environments while configuring the CDN to optimize traffic routing 2. Improve developer velocity with Bring Your Own Git for quicker development cycles and smoother deployments 3. Invoke OpenAPI-styled Experience Manager APIs for common use cases, including integrations with other systems SessionWorkbook Here Session Schedule 20th March, 2025 | 11:00AM - 12:30PM Speaker(s) Nicole Glauser-Adobe & Brian Chaikelson-Adobe Solution(s) Adobe Experience Manager Content Track Content Management Session Registration URL Check Here Co

Session Details Join us for a technical deep dive into creating effective enrollment experiences using Adobe Experience Manager Forms with Edge Delivery Services, all optimized for speed and perfect Lighthouse scores, resulting in faster time to completion and a direct positive impact to your business metrics.  Key takeaways: 1. Build custom forms with WYSIWYG authoring using Universal Editor, brand-approved templates, and validation rules for an optimal user experience 2. Integrate with systems of record and submission endpoints, and deploy for a consistent experience across multiple channels 3. Run experiments with form variations to drive higher conversion rates for your forms Session Workbook Here Session Schedule 19th March, 2025 | 8:00AM - 9:30AM Speaker(s) Anurag Sharma-Adobe & Varun Dua-Adobe Solution(s) Adobe Experience Manager Forms Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Pl

Session Details Get hands-on with Adobe Experience Manager Assets and Dynamic Media to master seamless asset distribution via Content Hub, hyper-personalized delivery, and advanced video workflows. Walk away with the skills to manage and deliver digital assets at scale. By leveraging the Experience Manager cutting-edge tools, you can optimize workflows and tailor content for diverse channels with ease. Key takeaways: 1. Learn how to create and deliver hyper-personalized Dynamic Media templates using the Experience Manager Template Editor 2. Master the end-to-end video journey 3. Understand how to streamline asset distribution through Content Hub Session Workbook Here Session Schedule 18th March, 2025 | 4:30PM - 6:00PM Speaker(s) Peter Nam-Adobe & Piyush Singhal-Adobe Solution(s) Adobe Experience Manager Assets Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question re

Session Details Discover how the Experience Manager generative AI capabilities can help ensure that your website remains healthy, boost your brand’s content performance, and drive better ROI. These AI-driven solutions empower both technical and nontechnical team members to streamline content creation and maintenance while upholding brand integrity. Key takeaways: 1. Use AI agents to identify opportunities to enhance your site’s performance and auto fix, such as repairing broken backlinks 2. Leverage AI to make informed decisions, optimizing content variations and improving marketing performance 3. Empower your team to produce high-quality, brand-consistent content with AI recommendations across channels Session Schedule 20th March, 2025 | 8:30AM - 10:00AM Speaker(s) Ronald Oribio-Adobe & Dragos Dascalita Haut-Adobe Solution(s) Adobe Experience Manager, Adobe Experience Manager Assets, Adobe Experience Manager Forms, Adobe Experience Manager Sites, Adobe GenStudio & Adobe GenSt

Session Details Get hands-on using modular content in Adobe Experience Manager and Adobe Journey Optimizer to deliver personalized content to desktop applications at scale. By leveraging the centralized content fragment library in Experience Manager, you can seamlessly deploy the next best offer or journey across desktop application surfaces.   Key takeaways: 1. Learn how to use modular content from Experience Manager in Journey Optimizer outbound channels 2. Learn how to enable Experience Manager Content Fragments external linkage  3. Learn how to preview Journey Optimizer content directly from Experience Manager Session Workbook Here Session Schedule 18th March, 2025 | 1:30PM - 3:00PM Speaker(s) Andreea Miruna Moise-Adobe & Andreia Petrus-Adobe Solution(s) Adobe Experience Manager Assets, Adobe Experience Manager Sites & Adobe Journey Optimizer Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check He

Session Details Learn how the Universal Editor works with Adobe Experience Manager Sites and apply your knowledge by creating a fresh page using Experience Manager authoring and Edge Delivery Services. See how you can achieve an outstanding Lighthouse Score and Core Web Vitals. We’ll guide you through creating content using WYSIWIG authoring in the Universal Editor, and from there, the extension and customization of your new website. Key takeaways: 1. Learn how to create web experiences with the Universal Editor  2. Understand how to extend and customize your new website Session Workbook Here Session Schedule 19th March, 2025 | 1:30PM - 3:00PM Speaker(s) Maximilian Voss-Adobe & Markus Haack-Adobe Solution(s) Adobe Experience Manager & Adobe Experience Manager Sites Content Track Content Management Session Registration URL Check Here Complete AEM Sessions & LABs Roster Check Here Q&A Please use this thread to ask the question related to this Session/Lab.

Teams face the challenge of delivering results now while planning for 2026 and beyond. Join our Adobe Digital Leaders webinar on January 28th to discover how Adobe Real-Time CDP empowers you to scale acquisition, break down silos, and unlock AI-driven insights—today and into the future. Get ready to future-proof your marketing strategy! Don’t miss it!Register here!

I shared this in an Adobe webinar presentation a couple years ago and thought I'd add my slides in blog form for the Experience League Community.  Hopefully this is helpful!