Product Communities

A tagging campaign is designed to entice your leads to click your emails.  Once they do that, you can track their future web activities.  You can also use it to scrub your mailing lists of leads who don't want to receive your marketing material.The hardest part is coming up with an offer that encourages them to click your email.What's in a tagging campaign?At a high level, you'll need:An email offering a prize for people who clickInclude a link to unsubscribe people to clean out your DBA thank you landing page for people who click throughA smart campaign to send the emails mailingA smart campaign to handle the unsubscribe clicks As leads click through the email, they get cookied so that all their subsequent web activity is tracked (whether they enter or unsubscribe).  Include the unsubscribe link so you can get uninterested leads off your mailing lists.The campaign is quick to set up, fun for your recipients, and great for you to identify anonymous leads.Pick a hookFirst, choose an off

(Article Updated - August 2024)   Overview   A blocklist is a database of IP addresses or domains that have been associated with the sending of unsolicited commercial email or spam.  Internet Service Providers (ISPs) and business email networks use information from blocklists to filter out unwanted email.  As a result there can be a drop to inbox delivery rates if the IPs or domains involved with sending email are listed on a blocklist. Marketo’s Email Delivery and Compliance team monitors blocklist activity on our IPs and domains daily. When an impactful listing occurs, we reach out to the blocklist, attempt to identify the sender that triggered it, and work with the blocklist organization to get the listing resolved.   There are thousands of blocklists, most will not have a significant impact on your delivery rates. Below, we have compiled a list of the blocklists that commonly appear across our sender ecosystem. Each blocklist has been g

This article explains how to enable tracking if your Google AdWords ad is configured to link to a Marketo landing page with a Marketo form. When the lead fills out the form on the landing page, the Google Adwords CampaignID and keyword values will be passed to Marketo through hidden fields. High-level Requirements Create custom Marketo fields to capture the PPC information Add those fields as hidden fields to the Marketo form(s); configure the hidden fields to get their value from the URL Parameters Add parameters to your destination links in Google AdWords ads using static values or ValueTrack parameters; you can use the Marketo or Google URL builder to simplify this Decide on an 'original' or 'most recent' PPC source strategy If your PPC strategy is to capture original PPC source, then the custom PPC fields need to be configured to block field updates. If your PPC strategy is to capture the most recent PPC source, then you can use the default configuration (i.e. fields not blocked

Follow these steps to create a lead performance report with mobile platform (iOS/Android) columns:Learn how to:Create Mobile Smart ListsCreate a Lead Performance ReportAdd Mobile Smart Lists as ColumnsCreate Mobile Smart Lists1.1   Under Marketing Activities, select a program.1.2   Under New, click New Local Asset.1.3   Click Smart List.1.4   Enter a Name and click CREATE.1.5   Find and drag the Opened Email filter into the canvas.1.6   Set Email to is any.1.7   Add the Platform constraint.We used the Opened Email filter in this example, you can also use the Clicked Email filter as it has the Platform constraint.Is this article helpful ?YesNo 1.8   Set Platform to iOS. At least one lead must have opened one of your emails on an iOS device in order for the autosuggest to find it. If it does not, you can manually type it in and save.

If you ever need to change your CNAME there are a few things you should consider. Old Links In order to ensure that old links sent out via email are not broken, you should: Remove the old CNAME Setup your new primary CNAME Add the old one back in as a domain alias. You can use Add Additional Landing Page CNAMEs for detailed instructions on adding a secondary CNAME. This will allow all old links to still be functional. Cookies Our recommendation is to change the sub-domain so that cookies can be shared. If you change the top level domain itself, the cookies cannot be shared and every lead would have to re-introduce itself to the new domain by either clicking on a link in an email or filling out a form. Same top level domain go.mycompany.com > info.mycompany.com Good! Cookies are shared. Different top level domains go.mycompany.com > go.mynewcompany.com Bad! Cookies are not shared.

Issue:With long options in a select (dropdown) list, Internet Explorer will not expand the values as Firefox, Chrome and other browsers will do. This makes reading the values in the dropdowns impossible. Solution:Insert the following Javascript/CSS in a Custom HTML box on your landing page. This script will only run if IE is used. <script src="/js/public/jquery-latest.min.js" type="text/javascript"></script><script type="text/javascript">var $ = jQuery.noconflict();  $(document).ready(function() { if ($.browser.msie) { $('select.mktFormSelect') .bind('focus mouseover', function() { $(this).addClass('expand').removeClass('clicked'); $(this).parents('li').addClass('liexpand'); }) .bind('click', function() { $(this).toggleClass('clicked'); }) .bind('mouseout', function() { if (!$(this).hasClass('clicked')) { $(this).removeClass('expand'); $(this).parents('li').removeClass('liexpand'); }}) .bind('blur',

Please ensure that you have access to an experienced JavaScript developer.Marketo Technical Support is not set up to assist with troubleshooting JavaScript. Here's our recommendation for how you can collect keyword, search engine, and PPC info in Marketo.  It takes a bit of work, and you'll definitely need to know your Javascript.1. Create custom fieldsYou'll need to create some new fields to store the additional data.If you want these fields to be visible in Salesforce, create them on both Lead and Contact records.All of these should be of type String:Search String -- to store the query that drove the lead to your web pageSearch Engine -- the search engine or URL which provided the lead your web pagePay Per Click Keyword -- if the link was a PPC (ex. AdWords), the PPC keyword for that link2. Add the fields to your formsGo to the Design Studio and edit any forms where you want to capture this information.  Add the fields you created as hidden fields set to a default value (as

The Google Apps antispam system uses a unique means of allowlisting. Customers on shared IPs should allowlist Marketo's entire sending ranges, because we sometimes need to move customers between IPs for technical reasons. The way to allowlist a range in Google Apps is to configure a manual IP block with a pass through.   G Suite enables you to specify an IP address or range of addresses within a domain, and allow messages from those addresses only. This feature is sometimes referred to as IP lock. In G Suite, you set up this feature in the Content compliance setting. IP lock is a method that readily enables an administrator to simultaneously whitelist all incoming traffic from a particular domain while equally preventing spoofing by manually defining the allowed IP ranges. The following instructions are particularly useful with domains that do not have an SPF record and/or use third party applications to legitimately spoof their address. Setting up IP lock with the Content co